Advertisers: “Time to shift the focus from ads creation to their distribution.”
Broadcasters: “Our primary business goal is to increase advertising spend on broadcast television and over-the-top video platforms.”
Oxagile: “The mission of the platform our client had in mind was to take ad inventory buying and selling to the next level.”
To gather broadcasters and advertisers together in one place and automate TV, digital, and OTT inventory selling, we, together with the client, a data-driven solutions provider, challenged ourselves to deliver an end-to-end AdTech marketplace for seamless ad inventory management, including advertising offering generation, order processing, and ad campaign performance monitoring.
Multi-tier architecture
AdTech platform designed to bring broadcasters, video streamers, and advertisers together
As Oxagile has over 15 years of experience in all things online video and proven expertise in delivering AdTech software projects, our team made the most of this knowledge when the client involved us in the solution development.
So what’s the marketplace about in detail? What are the modules implemented and what is each responsible for?
Seller application
- Smooth inventory management (creation, viewing, editing, automatic notification sending, etc.)
- End-to-end order handling
- Rating-based pricing — broadcasters set the optimal costs thanks to the trusted rating systems like Nielsen or Comscore
- Comprehensive reporting system to monitor the efficiency in selling ad inventory
- Intuitive functionality for uploading rate cards to make pricing for inventory items visible for advertisers
- In-built communication system for creating and customizing converged proposals as well as negotiating with stakeholders
Buyer application
- All-round information on pricing, ratings, and avails to make hassle-free proposal requests
- Instantaneous avails delivery, order negotiation, and real-time purchasing
- Order status and ad performance monitoring
- Detailed reports and dashboards to get insights into the campaign’s performance
- Opportunity to analyze ads packages and negotiate advertising terms via an in-built communication system
Customer care application
- Control of smooth interactions between broadcasters, video streamers, and advertisers
- Order stewardship services, including pre-empts and makegoods handling
- Smart order validation to rule out human errors
5 core AdTech marketplace concepts
Convenience
Buying and selling processes are automated for advertisers, video streamers, and broadcasters, which simplifies all their interactions.
Integration
Our client’s partners and competitors are connected to the marketplace so that the customer can expand the sphere of influence.
Expansion
A continual increase in the number of TV broadcasters and media companies provides advertisers with the impressive portfolio to choose from.
Transparency
Maximum simplicity in pricing terms, ad scheduling, inventory management, and performance monitoring.
Visibility
Thanks to meaningful reporting, broadcasters and video streaming companies easily monitor inventory sales volumes, while advertisers get real-time updates about their order status whenever they want.
What broadcasters and media companies say
What advertisers say
What quantitative indicators say
Signed TV stations
Households
Annual ad impressions
Increase in orders
Processed at a time for one TV station
