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Project Overview

Oxagile helped the client design a multi-purpose MarTech solution that serves to optimize the reputation management workflow for business owners and marketing professionals.

A user only needs to log into one system to access the entire range of reputation management tools, including local business listings, online rank tracker, user review manager, corporate social media, email campaign builder, marketing ROI data graphs, and more.

By enabling marketers to broadcast a consistent message across all platforms, promptly handle negativity, and keep an eye on performance, the solution saves businesses valuable time and effort.

Key features and highlights:

  • seamless Yext integration that allows submitting business information to dozens of directories at once;
  • notifications about new mentions, reviews, and changes in local rankings;
  • direct replies to Google and Facebook reviews right from the dashboard;
  • effective negative review management;
  • ability to create, edit, and schedule social network posts;
  • ability to add 360 media to posts created for Facebook;
  • email campaign builder complete with customizable templates;
  • competitor data comparison;
  • ROI report generation and visualization;
  • tenant system with different user roles and permissions.
Technology Stack
PHP 5.6, Symfony 2, PostgreSQL, MongoDB, RabbitMQ, Silex, nginx, Composer, HTML5, CSS3, Bootstrap, Sass, jQuery, Backbone.js, Underscore.js, Grunt
Timeframe and Workload
Duration: 37 months so far
Effort: Ongoing

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