Multi-purpose MarTech solution that serves to optimize the reputation management workflow for business owners and marketing professionals.
Client: a U.S.-based marketing technology company that provides integrated brand management solutions for online businesses, from local entities to large franchises.
A well-tended online business presence is the product of careful work with dozens of tools. The necessity to hop between listings, review sites, and social media accounts adds to a marketer’s workload and heightens the risk of a mistake or a missed opportunity. The task is even more daunting for companies with multiple locations.
Knowing this, the client envisioned an integrated solution that would allow business owners and marketing professionals to broadcast a consistent message across all platforms, promptly handle negativity, and keep an eye on performance.
The client also planned to monetize the solution by splitting it into service packages that can be activated or deactivated to suit a tenant’s marketing goals.