What is the cost of going OTT?

Model your streaming scenario and estimate the infrastructure investment required

Plan your OTT OPEX budget

Before moving to your own OTT platform, put a number on the operating costs you’ll take on. Project your monthly budget across the two biggest usage costs: content distribution (CDN) and content storage.

Audience

Monthly active users

VOD (on-demand)

Avg viewing hours / user / month

Quality mix

Preset

4K / 2160p

%

1440p / 2K

%

1080p FullHD

%

720p

%

≤480p (SD)

%

Total: 100% ✓

Codec mix

Preset

H.264 / AVC

%

H.265 / HEVC

%

AV1

%

Total: 100% ✓

Live

Optional — enable 24/7 channels and/or scheduled events.

24/7 linear channels

Scheduled events

Content storage

Pricing

CDN pricing

Price per GB

$/GB

Oxagile planning estimate — a competitive flat rate available on the market (e.g. via a managed OTT/CDN provider). Edit to match your own provider or contract.

Storage pricing

pricing page ↗

Assumptions

bitrate reference — read-only

Average bitrate (Mbps) by quality × codec

Average delivered video bitrate in megabits per second, by quality tier and codec. Read-only reference data.
Quality	H.264 / AVC	H.265 / HEVC	AV1
4K / 2160p	16.0	10.4	8.0
1440p / 2K	10.0	6.5	5.0
1080p FullHD	5.0	3.3	2.5
720p	3.0	2.0	1.5
≤480p (SD)	1.2	0.8	0.6

Efficiency vs H.264: HEVC ×0.65, AV1 ×0.5. Source: Apple HLS / Mux / Dacast streaming ladders + MDPI, Netflix & Meta codec-efficiency studies. Video only; audio treated as negligible.

Estimated monthly OPEX

$0 / month

CDN egress $0

Storage $0

Talk to an expert

Ballpark estimate only — actual costs vary by vendor, region, commit discounts, and traffic patterns. Engage a CDN provider for a firm quote.