Full-fledged adtech solution development

Since 2005, we’ve been helping adtech vendors, broadcasting companies, and online publishers increase revenue through workflow automation, including ad personalization, ad inventory management, audience and ad targeting, and yield optimization.

Leverage our expertise to speed up your digital transformation

We use innovative approaches and custom software development know-hows to make your project succeed.

Audience and ad targeting

Tap into audience and ad targeting to analyze audience habits and needs to help your clients and marketing teams target them across all channels.

  • In-depth audience analysis
  • Contextual audience targeting
  • Data management platforms
  • Smart content analysis
  • Accurate context identification
  • AI-based ad placement

Programmatic advertising

Rely on RTB to streamline the process of ad buying and selling for medium and small advertisers, or revamp existing industry standards.

  • Demand-side platforms (DSPs)
  • Supply-side platforms (SSPs)
  • Private marketplaces (PMPs)
  • Ad networks and exchanges
  • Programmatic TV

Ad measurement

We design adtech solutions that help gauge the effectiveness of ad campaigns and find new ways of maximizing ad value.

  • Cross-channel ad performance tracking
  • Holistic view of all advertising efforts
  • Data granularity and transparency
  • CDP management

Yield optimization

Want to empower businesses to maximize the advertising yield? Our adtech development experts are here to cover your query.

  • Ad inventory management
  • Centralized ad management
  • Customizable unified reporting
  • Availability of PMPs and ad exchanges
  • Header bidding capabilities

CTV and addressable TV

Our expertise in adtech and online video can help you optimize your revenue streams and enable new commercial opportunities.

Brand safety

Use our adtech development knowledge to prevent ads from appearing in dubious context and illegal multimedia content.

  • Suspicious behavior identification
  • Behavior authenticity assessment
  • Inappropriate content detection
  • Unauthorized mentions discovery
  • Accurate identification of fake ads

Our clients

Need expert help with your adtech service?

Partner up with a top adtech developer to build adtech software from the ground up or customize an exiting solution. We’ll help you automate your advertising workflows to create new revenue streams and maximize your return on ad spend.

Building custom ad software for the key industry players

Empowered with cutting-edge tools and approaches, we tailor our adtech development services to where you are in the advertising value chain.

Vendors

Adtech vendors

We help ambitious startups and ISVs to attain or reinforce leadership in the adtech space. Think granular audience targeting and personalized content recommendations, efficient ad inventory management, intelligent ad placement, ad performance analytics, ML-powered brand safety, and more.

Broadcasters

Media and broadcasting companies

Underpinned by adtech and online video expertise, we enable our clients to sell their airtime and content in an efficient and transparent way with automated audience targeting, in-stream video placements, as well as yield and ad inventory optimization.

Publishers

Publishers and online media

By leveraging our adtech knowledge, publishing companies can revamp ad placement with targeted ad networks, and private ad exchanges and marketplaces. This allows maximizing revenue and getting more transparency and control over inventory selling.

Advertisers

Marketing and advertising agencies

Our expertise in programmatic TV and RTB will help you translate your years-long advertising experience into custom in-house adtech solutions. And by relying on our data intelligence knowledge, you can optimize yield, notably improve ad measurement, and provide more transparency to your customers.

  • I look forward to working with them again in the future!

    The Oxagile team was essential to the success of Admeld. I’ve always been impressed by their engineering skills as well as their ability to suggest alternatives or give hard problems a fresh perspective.

    They really care about their work and that was clear every day. It never felt like we were working with a “vendor”, Oxagile was part of our team. I look forward to working with them again in the future.

    Brian Adams
    Group Product Manager, Google