Full-fledged adtech solution development

Since 2005, we’ve been helping adtech vendors, broadcasting companies, and online publishers increase revenue through workflow automation, including ad inventory management, yield optimization, audience targeting, ad personalization, and more.

Our services in detail

Tap into our multi-year adtech expertise and discover plenty of opportunities for delivering high-quality adtech experiences. No matter how complicated your business challenges are, we’re here to help you.

Audience and ad targeting

Introduce data-driven insights about audience and ad placements

Leverage our knowledge around big data, BI, and AI to unlock never-before-possible insights into audience’s needs, habits, and expectations — so you can help your clients and marketing teams target them across all channels, turbocharging sales.

  • In-depth audience analysis
  • Highly contextual audience targeting
  • Advanced data management platforms
  • Smart content analysis
  • Accurate context identification
  • AI-based ad placement

Programmatic advertising

Automate key adtech workflows, while providing control

Rely on real-time bidding (RTB) as part of programmatic advertising to streamline the process of ad buying and selling for medium and small advertisers, or revamp existing industry standards. Our adtech expertise covers all key areas:

  • Demand-side platforms (DSPs)
  • Supply-side platforms (SSPs)
  • Private marketplaces (PMPs)
  • Ad networks and exchanges
  • Programmatic TV

Ad measurement

Provide unprecedented visibility into campaign performance

We make the most of business intelligence to design solutions that help gauge the effectiveness of ad campaigns and find new ways of maximizing ad value and performance.

  • Cross-device and cross-platform ad performance tracking
  • Holistic view of all advertising and marketing efforts across channels
  • Data granularity and transparency
  • Customer data platform (CDP) management

Yield optimization

Enable smarter ad inventory selling

If you need to build a sophisticated digital advertising platform that would empower online publishers and other businesses to maximize the advertising yield, our adtech developers are here to cover your query.

  • Advanced ad inventory management
  • Easy-to-use centralized ad management
  • Advanced, customizable unified reporting
  • Availability of PMPs and ad exchanges
  • Header bidding capabilities

CTV and addressable TV advertising

Understand audiences and monetize video content at scale

Our expertise in adtech and online video can help you optimize your revenue streams and enable new commercial opportunities.

  • Data-driven programmatic advertising
  • Addressable TV advertising
  • Digital out-of-home (DOOH) advertising
  • AVOD monetization capabilities
  • Subscription-based models
  • Client-side (CSAI) and server-side (SSAI) ad insertions

Brand safety

Prevent fraud in digital advertising

Our computer vision expertise allows creating solutions that prevent ads from appearing in dubious context and illegal multimedia content.

  • Suspicious behavior identification
  • Behavior authenticity assessment
  • Inappropriate content detection
  • Unauthorized brand mentions discovery
  • Accurate identification of fake ads

Need expert help with your adtech service?

Use our multi-year expertise to develop adtech software from the ground up or customize an exiting solution. We’ll help you automate your advertising workflows to create new revenue streams and maximize your return on ad spend.

Building custom ad software for the key industry players

Empowered with cutting-edge tools and approaches, we tailor our adtech development services to where you are in the advertising value chain.

Adtech vendors

We help ambitious startups and ISVs to attain or reinforce leadership in the adtech space. Think granular audience targeting and personalized content recommendations, efficient ad inventory management, intelligent ad placement, ad performance analytics, ML-powered brand safety, and more.

Media and broadcasting companies

Underpinned by adtech and online video expertise, we enable our clients to sell their airtime and content in an efficient and transparent way with automated audience targeting, in-stream video placements, as well as yield and ad inventory optimization.

Publishers and online media

By leveraging our adtech knowledge, publishing companies can revamp ad placement with targeted ad networks, and private ad exchanges and marketplaces. This allows maximizing revenue and getting more transparency and control over inventory selling.

Marketing and advertising agencies

Our expertise in programmatic TV and RTB will help you translate your years-long advertising experience into custom in-house adtech solutions. And by relying on our data intelligence knowledge, you can optimize yield, notably improve ad measurement, and provide more transparency to your customers.

  • I look forward to working with them again in the future!

    The Oxagile team was essential to the success of Admeld. I’ve always been impressed by their engineering skills as well as their ability to suggest alternatives or give hard problems a fresh perspective.

    They really care about their work and that was clear every day. It never felt like we were working with a “vendor”, Oxagile was part of our team. I look forward to working with them again in the future.

    Brian Adams
    Group Product Manager, Google

Build a custom adtech solution

Do you need a brand-new, fully-owned adtech solution? Or does your current platform leave major challenges unaddressed? Contact us today, and our experts will get back to you to take it further.