TV Everywhere Streaming for Motorsport Fans

Supporting SVOD-model for hundreds of thousands of viewers across web, mobile, STB, and other devices

Project highlights

Live and on-demand motorsports streaming content
Multiplatformity: mobile, web, set top box, etc.
Intelligent Wowza server implementation
Multi-CDN video content delivery
SVOD revenue model and multiple payment options

Business challenge

The client, the world’s biggest network of online motorsports outlets featuring video and interactive multimedia, saw the opportunity to produce additional revenue and attract new users. The company approached Oxagile with the need to build an OTT platform, focusing on:

Subscription-based content monetization (SVOD)
TV Everywhere delivery of live and on-demand content
Powerful online video functionality
Rock-solid system scalability and performance

Delivering flexible multiscreen SVOD viewing experience

Oxagile demonstrated the ability to handle complex, long-term projects in the video domain, as well as experience in building large-scale VoD and live streaming systems from scratch.

Extending Wowza capabilities

Oxagile’s tech partnership with Wowza was instrumental in building a robust OTT platform tailored to the client’s specific motorsport stream needs.

Wowza Streaming Engine customization and implementation
Smooth integration with the rest of the project’s tech stack
Easily configurable live and on-demand streaming
Custom plugins for DVR and Live-to-VoD features on top of out-of-the-box functionality
Intuitive admin panel for organizing 3rd-party and original content into channels, programs, and seasons
Website’s look and feel customization capabilties
DRM module

Online video functionality

The team’s decade-long OTT expertise was key to building a system with rich motorsport streaming capabilities.

DVR module to generate Live-to-VoD content for catch-up viewing
Video transcoding into 5 different resolutions (up to 1080p)
Multiple monetization options: paid subscriptions for regular users, video advertising in the embedded player, and whitelabeling
Next-gen video player with Chromecast and AirPlay support
High-load live commenting module with comments updated every 5 seconds
Video recommendation engine and curated news feeds
Front-end mobile apps for iOS and Android

Cluster architecture for streaming at scale

To ensure a lag-free viewing experience for end-users, the development team paid particular attention to flexibility, scalability, and performance.

Building a microservice-based solution architecture
Implementing a cluster of two Wowza servers to support 50,000 users per hour
Multi-CDN setup to enable up to seven concurrent live motorsport streams
Using Cedexis Application Delivery Platform for real-time optimization of video quality and delivery cost
Intelligent load balancing between Tata Communications’ and Amazon CloudFront CDNs
Leveraging Go to improve the performance of the live commenting module
Maintaining a low latency with a virtually unlimited number of concurrent connections

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Slashing the overall release time fivefold with test automation

From the project start, the development involved rigorous manual testing. As the complexity of the system and the number of supported devices increased, AQA engineers stepped in. This allowed the team to successfully cope with the ever-growing scope of testing, while shortening release cycles.

The total number of automated test cases for functional, regression, and load testing surpassed 3,500. Among them were:

2,000+ functional test cases covering desktop browsers (via Selenium framework)
Over 500 functional test cases covering mobile browsers and apps (via Appium framework)
More than 1,000 REST API-based test cases covering the backend

As a result, test automation helped Oxagile’s QA team detect over 60% of major and critical regressions, and played a crucial role in the project’s success.

Live motorsport streaming: Business value

Reaching out to a bigger audience with cross-platform video delivery
Increasing the bottom line with SVOD-powered content monetization
Attracting new users and retaining existing ones by ensuring flexibility, ease of use, and outstanding performance
Boosting user loyalty with powerful online video capabilities

Industry

Sports and Fitness, Media & Telcos

Delivery Model

Scope-driven milestone-based development

Domain

Online Video, AdTech, Business Intelligence, CRM, Content management, DAM/MAM

Effort and Duration

10 months, 10 man-years

Technologies

Java, Go, PHP, Mobile, JavaScript, React, Symfony, PostgreSQL, Memcached, RabbitMQ, Wowza Streaming Engine, Amazon CloudFront CDN

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