The resulting product is an innovative video survey solution for market research that allows designers, advertisers, and corporate strategists gain authentic consumer feedback in a fast and hassle-free way. The workflow is simple and effective:
Submitting a survey. A company submits survey questions and parameters to Mindswarms. These may include the preferred timeframe, required number of participants, their location, occupation, age, gender, etc.
Screening the respondent pool. Registered users can browse through current surveys and apply for participation. The survey administrator has all successful applicants fill in a text questionnaire to determine the best-fitting individuals that will form the final respondent group.
Gathering feedback. Using their webcam or mobile device, participants record 1080p video responses to the survey questions. The videos are then seamlessly made available to the administrator via an unobtrusive background upload.
Ensuring quality. If the videos comply with the platform’s quality standards, the respondent receives a PayPal payment in 24 hours. Otherwise, the administrator can utilize the email notifications system to request a re-recording.
Generating insights. Final survey results include a shareable matrix of all video responses complete with transcripts delivered via a tight integration with TranscribeMe. This way, consumer feedback can be easily analyzed and used in reports or presentations.