A consumer-driven solution for creating and managing video surveys. Registered users can apply for a survey, record and submit video responses to survey questions, and get paid for sharing their insight. The videos are then processed by a transcription service and made available to product companies for detailed customer feedback analysis.
Client: a US-based market research company that collects consumer data via video surveys, providing marketing insights for brands like Microsoft, Dell, and Virgin America.
Oxagile stood out due to a combination of solid domain expertise in end-to-end video-based solutions and previous experience in developing custom marketing analytics systems.
In addition, Oxagile’s well-defined, predictable Scrum process fitted the client’s business objectives in terms of flexibility and transparency.