Project Overview

A full-fledged SSP that provides premium online publishers with the tools to grow and optimize their online advertising revenues while avoiding channel conflicts. The solution operates vast volumes of statistical data and handles billions of transactions per month.

Client: an ambitious American startup, was one of the first to introduce the private ad exchange, enabling publishers to grow their client base and maximize advertising yield across all sales channels. The company was acquired by Google in 2011 and became an essential part of DoubleClick Ad Exchange.

Industry:
Marketing Technology
Engagement Model:
ODT
Solution:
AdTech, Big Data
Effort and Duration:
48 months, 120 man-months
Technologies:
Java · Struts · JSTL · JavaMail · GWT · Ruby · Python · Maven · Tomcat · Hibernate · MySQL · Oracle · Vertica

Business Challenge

An American startup with ambitious goals, wanted to develop a sophisticated system for digital advertising that would empower premium online publishers to sell their ad inventory smarter and maximize the advertising yield.

From the project outset, the client made an all-important decision to partner with Oxagile for front-end/UI development and comprehensive Quality Assurance — a decision that, in the long run, proved to be a major success factor for the entire endeavor.

Oxagile’s Differentiators

From the beginning, Oxagile quickly proved its solid ability to work remotely with no hassles or downtime. Via Skype, email, and other means, both teams were able to collaborate smoothly and efficiently, despite the time zone difference and only three overlapping working hours. Lead engineers from Minsk flew to New York on a number of occasions, whenever the situation demanded it.

A dedicated issue and project tracking system was put in place to coordinate work with the US team, which contributed to the smooth and effective way project communication was handled.

Benefits of the Delivered Solution

The resulting system is a highly sophisticated yield optimization platform for top online publishers that provides clients with expertise and technology to capture new revenue streams, control how they sell every impression, protect their data and brand, and more.

The system effortlessly handled huge amounts of data and processed approximately 40 billion transactions per month at the time.

Key Highlights and Benefits

  • Easy-to-use centralized ad management
  • Sophisticated real-time yield optimization capabilities
  • Dependable channel conflict avoidance
  • Advanced, customizable unified reporting (including graphs and tabular data)
  • High reliability and availability with support for billions of transactions per month

Business Value

By partnering with Oxagile, the clientwas able to create a full-fledged yield optimization platform that attracted many high-profile clients in the premium segment, including Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide.

  • I look forward to working with them again in the future!

    The Oxagile team was essential to the success of Admeld. I’ve always been impressed by their engineering skills as well as their ability to suggest alternatives or give hard problems a fresh perspective.

    They really care about their work and that was clear every day. It never felt like we were working with a “vendor”, Oxagile was part of our team. I look forward to working with them again in the future.

    Brian Adams
    Group Product Manager, Google

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