Prior to the project, the client already had a long-standing business relationship with Oxagile as we delivered the client’s flagship product — a sophisticated brand reputation management platform designed for large companies and franchises.
Market research showed that the platform owed much of its success to users from the dental care industry. The client decided to use the existing platform as a basis for a new solution that would focus more closely on the needs of dental practices and large Dental Service Organizations (DSOs), enabling them to effectively manage patients while improving PX.
In addition, the platform’s reliance on a third-party component for data transfer was starting to result in hefty annual subscription fees, which made the client prioritize TCO optimization efforts.
Oxagile was chosen for the project as a company that had earned the client’s trust and demonstrated deep expertise in both healthcare IT and MarTech.