Second-Screen App Development and Multi-screen Experiences

With our video experts you get viewers’ loyalty by providing flexibility to enjoy your content on any screen. Moreover, when a viewer leans back to do something else on a second screen, we at Oxagile help you turn this activity into a game changer. Our experience has made us a trusted partner to high-profile players from a wide variety of industries and domains:

Creators and producers
Channels
MVPDs and MSOs
Telecoms

Conferences
Education and training
Game streaming
Corporate communications

Perfect OTT app experience on any screen

Excellent UI and UX

Creating iconic design that sets your brand apart
User-centric analysis and journey mapping
A/B and multivariate user behavior testing
Easy user onboarding and intuitive navigation
Sharp and consistent look-and-feel across devices
Stunning animations and effects
Intelligent on-the-fly UI customization
White-labeling capabilities for easy app rebranding

Fully-featured experiences

Data-driven user experience
Interactive EPGs
Continuous watching across devices
Catch-up, start over, and time shift functionality
Live-to-VoD and instant replay capabilities
Personal favorites and bookmarks
Multi-profiles and parental controls
Advanced subscription management

End-User Functionality

Content-related information

Let viewers explore actors, characters, teams, players and much more right away, without switching between apps and tabs.

Interactivity

Keep audiences entertained through a wide range of games and polls, and let them take part in what they see on their first screens, be it live streaming or VoD.

Social

Enable viewers to check in to the channel or series they are watching as well as share information and thoughts with friends via social networks, messengers, and email.

T-commerce

Take advantage of best e-commerce practices to help viewers purchase products they see on TV while the show is still airing.

Cross-selling

Use viewing behavior analytics and a robust recommendation engine to help viewers discover and buy more content, based on what they liked previously.

Loyalty

Build long-lasting relationships with audiences by encouraging them to interact with content and share interests with other fans, and making them want to come back and watch more.

Advertising

Provide integration with ad networks and smart inventory management to deliver personalized, TV-synced commercials when viewers divert from their first screens.

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Extend Your Video Solution

Multi-Platformity

Make sure that no platform, device, or ad format hampers your ability to build a successful and scalable second-screen environment.

Full Sync

Leverage world-class automatic content recognition (ACR) tools with a wealth of fingerprinting and watermarking options to enable an outstanding UX.

Analytics

Collect, measure, and analyze data to get a 360° view of how audiences see your first- and second-screen content, brand, commercials, and more.

Featured Case Studies

Check out the unique business challenges we have solved for the world’s leading companies. We synergized our multi-year expertise around second-screen app development to dive deep into each projects’ specifics and achieve measurable business results.

Broadcasting app→

A powerful WebRTC-based broadcasting app for iOS that leverages the Kurento media server for outstanding performance and communication quality. The solution enables teams to effortlessly manage live event broadcasts via Facebook and comes with handy features like online chat and built-in analytics.

Second-screen sports solution→

Oxagile helped a national satellite TV provider invigorate their soccer audience with an interactive second-screen app. Using their iOS or Android device, soccer fans can try and make predictions (e.g. for shot outcomes) while watching the game on TV. Accurate predictions are rewarded with sponsored prizes.

Mobile SDK for smart TVs→

Innovative content delivery platform that enables businesses to easily access, distribute, and analyze content. The smart TV apps act as receivers to enable easy content sharing of supported file types.

Make Second Screens Part of Your Strategy

We can help you provide excellent second-screen experiences in combination with other services that are instrumental to high-quality video delivery:

Live Streaming

We build fully integrated solutions to allow broadcast-quality live streaming while taking care of the diversity of devices, traffic spikes, piracy, and other obstacles to outstanding viewing experiences.

VoD

Helping companies deliver TV-quality VoD experiences while staying flexible to discover new business models, markets, and audiences.

Smart TV

Helping content providers and distributors, telecoms and tech companies bring live and on-demand OTT services to a wealth of smart TV platforms and devices as well as STBs.

MAM

Acting as a central operational hub, a MAM orchestrator saves time and money by automating many manual operations throughout your media management lifecycle — from bulk ingestion and transcoding to OTT fulfillment and playout.

DRM

Helping customers deliver protected live and on-demand video content across devices, platforms and browsers — while providing hassle-free viewing experiences and a variety of business models.

CDN

We integrate video platform with any major CDN available on the market to enhance viewer experiences all over the globe by reducing latency, network congestion, content blockages, and other bottlenecks.

FAQ

What is second screen app development?

Second screen app development is the process of building applications that run on a secondary device, like a tablet or smartphone, to complement content shown on a primary screen. These apps can display live statistics, interactive elements, or additional information, enhancing the viewer’s understanding and engagement without interrupting the main content.

What are the main benefits of second screen app development?

Developing second screen applications provides practical advantages like:

Stronger user engagement — users interact with content rather than just watch.
Better insight into viewers — collected data helps understand behavior and preferences.
Additional functionality — second-screen features can extend the experience with polls, live stats, or contextual information.
Adaptable across platforms — apps can run on multiple devices, ensuring a consistent experience.

How does the second screen app development process work?

The development of second screen apps typically follows several steps:

Concept and requirements — defining the content to extend and the interactivity to offer.
Interface design — creating layouts and interactions that are clear and intuitive.
Integration — synchronizing the secondary app with the main content, ensuring timing and data consistency.
Testing — validating functionality and performance across devices and networks.
Deployment and monitoring — launching the app and observing its operation to catch issues early.

How can creating a second screen app improve content delivery?

By developing a second screen app, you can extend the content beyond the main screen in a controlled, synchronized manner. This approach allows for richer experiences, immediate access to supplementary information, and smoother interactions, all while maintaining alignment with the primary content.

A successful second screen app is designed with synchronization in mind. Developers carefully map the interactions, timing, and content delivery to match the primary screen, ensuring a seamless and consistent experience across devices.

Hire a leading second-screen app development company

Tell us more about your business, and our video experts will reach out to you to discuss your second-screen strategy in more detail.

Let's start talking!