Digital out-of-home ad screens in a subway station

DOOH advertising development

Providing expert consultations and solutions for digital-out-of-home market players

3 reasons to invest in digital-out-of-home advertising tech

3.6%

By 2025, digital out-of-home (DOOH) advertising is projected to secure a 3.6% share of overall ad spend, underscoring its increasing significance in the marketing world.

16%

By 2027, programmatic digital out-of-home (pDOOH) is expected to represent 16% of the total out-of-home (OOH) ad spend, marking a substantial rise from just 5% in 2023.

5 years

Rising trend of prDOOH over the past 5 years

In the past five years, programmatic DOOH has gained momentum as advertisers increasingly leverage its flexibility, ability to target in real-time, and smooth integration with omnichannel strategies.

Our partners in AdTech development

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Empowering DOOH advertising platforms through our offerings

DOOH platform integration and enhancement:

Effortlessly link DOOH inventory to demand-side platforms (DSPs) to streamline the ad buying process.
Incorporate data management platforms to consolidate first-party and third-party data for more precise audience targeting.
Serve personalized and contextually relevant ads using dynamic creative optimization (DCO) based on audience insights.
Streamline ad trafficking, monitoring, and reporting for all DOOH campaigns through an integrated ad server.
Expand reach by connecting advertisers with a variety of DOOH inventory providers via ad networks.
Enable real-time bidding (RTB) for ad placements across DOOH screens through ad exchange functionalities.

Analytics for DOOH platforms: development and improvement

Deliver up-to-the-minute data on ad performance across diverse DOOH screens and locations.
Monitor audience interaction and foot traffic to assess the effectiveness of advertisements.
Provide valuable insights into demographic and behavioral trends for refined targeting.
Optimize campaigns through data-driven decisions on creative elements and ad placements.
Combine mobile and social media analytics to offer a comprehensive view of cross-channel performance.
Evaluate ad effectiveness using advanced metrics such as dwell time, impressions, and conversion rates.
Generate actionable insights from past campaign data to refine and improve future efforts.
Enable precise attribution to assess the return on investment (ROI) for DOOH campaigns.

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DOOH programmatic advertising

Diving deeper into your needs with cross-domain knowledge

Big data→

Real-time customer insights
Behavior-based ad placement optimization
Ad performance measurement

TV showing a live sports video streaming app

Video advertising→

Customer or visitor engagement with dynamic content
Increased recall through interactive video formats
Video ad personalization based on audience data

Business intelligence→

Actionable insights for improving campaign strategies
Identified trends and patterns to optimize ad targeting
Measuring the effectiveness of digital out-of-home campaigns

What our AdTech clients say about Oxagile

No one knows our value better than our loyal clients. Let us share some honest feedback from our AdTech partners and clients.

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Why collaborate with Oxagile’s AdTech engineers

AdTech expertise tailored to specific projects

Providing focused, strategic solutions designed to meet the unique goals of each project through expert guidance and execution.

Engineers with deep AdTech knowledge

Experienced engineers with a profound understanding of AdTech, utilizing their expertise to develop cutting-edge technological solutions.

End-to-end AdTech consulting

Delivering complete AdTech consulting services that support clients at every stage, from planning and strategy to full-scale implementation.

FAQ

What is programmatic digital out-of-home (PrDOOH)?

Programmatic digital out-of-home (PrDOOH) is a specialized form of digital out-of-home (DOOH) advertising that focuses on digital displays. It utilizes real-time bidding (RTB) and automated processes to serve ads based on variables such as audience demographics, time of day, and environmental factors. PrDOOH also includes programmatic guaranteed agreements, allowing advertisers to reserve inventory in advance while taking advantage of automation and dynamic content updates.

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How to choose a tech partner for DOOH advertising companies?