Innovative adtech solution: why a win for advertisers and publishers?

Interaction efficiency

Optimized ad buying and selling processes

Effective ad campaigns

Analytics-powered CTR + segmented targeting

Increased profits

Reaping bigger ad inventory revenues

Information & Communication
Delivery Model
Scope-driven milestone-based development
Effort and Duration
4 months, 10 man-months
PHP, Node.js, AWS, Amazon SES, MongoDB, PostgreSQL, Stripe

Introducing the client

A leading real-time advertising agency in Europe approached Oxagile with the concept of an adtech solution aimed at eCommerce companies and tailored to the specifics of their ad strategies.

The new platform would allow advertisers to create and pay for product campaigns on a pay-per-click basis from a single dashboard.

In turn, publishers would be able to serve more relevant and profitable product ads to visitors, maximizing the yield from their ad inventory.

What we delivered: adtech platform overview

Oxagile developed the entire solution from scratch, including the sophisticated prediction-based targeting mechanism that helps advertisers reach the right people with the right ads every time they browse a product catalog on the publisher’s website.

Full-fledged functionality

  • Advanced user management and control
  • Campaign creation and archiving
  • Google PLA feed integration and management

Balance monitoring

  • Budget threshold management
  • Stripe-based payment handling

Driving winning ad campaigns

  • Ad targeting based on detailed visitor profile data
  • Analytics-driven CTR prediction mechanism
  • Increasing CTR with deeper audience insights

Reporting and alerts

  • Powerful data analytics and report generation for individual campaigns
  • Email notification system

More details on system functioning

  • Campaign management

    • Uploading Google Shopping Feed
    • Selecting products from the feed
    • Setting the campaign’s parameters
    • Depositing sufficient funds to the internal account via Stripe

  • Ad auction logic

    These include per-impression targeting, better campaign performance control, ad strategy flexibility, and deeper audience insights — all of which lead to higher CTRs.

  • Fault-free performance

    The architecture allows for seamless real-time bidding calculations. The process from request to response takes just under 120 ms.

  • Ad serving

    SSAI makes it difficult for ad blocking software to separate core content from sponsored listings, protecting the publisher’s ad revenue.

Current project results and a groundwork for the future

The client received a full-fledged programmatic adtech system that will allow them to expand their offering to eCommerce clientele, sign up new contracts, and increase revenues.

At the next stage of cooperation, Oxagile’s team will be introducing a host of new features, including a more fine-grained product targeting, better search query matching logic, custom ads, ad spend prediction, and a machine learning-powered CTR engine.