Optimized ad buying and selling processes
Analytics-powered CTR + segmented targeting
Reaping bigger ad inventory revenues
A leading real-time advertising agency in Europe approached Oxagile with the concept of an adtech solution aimed at eCommerce companies and tailored to the specifics of their ad strategies.
The new platform would allow advertisers to create and pay for product campaigns on a pay-per-click basis from a single dashboard.
In turn, publishers would be able to serve more relevant and profitable product ads to visitors, maximizing the yield from their ad inventory.
Oxagile developed the entire solution from scratch, including the sophisticated prediction-based targeting mechanism that helps advertisers reach the right people with the right ads every time they browse a product catalog on the publisher’s website.