Innovative Demand-Side Platform for Digital Marketing

Project Overview

A leading digital advertising company engaged Oxagile to re-architecture an existing demand-side platform and implement a host of new features.

The customer needed to address several technical hurdles, including removing scalability limitations, dealing with large data backup and migration issues, and building a new, modern client management module to reduce maintenance time.

Oxagile’s highly qualified Ruby developers redesigned the application’s architecture, which involved consolidating all client data within a single system (as opposed to multiple resource-intensive application instances) and developed a new client management admin panel designed to seamlessly add, remove, and configure client entities on the fly.

In addition, Oxagile’s team took active part in creating new and extending existing features. These included improvements in handling creatives, dynamic RTB seat management, better reporting that introduced new metrics and totals calculations, new campaign targeting types, transparent tracking of any changes made to client entities, batch editing for creatives and campaigns, and more.