“We are leaving money on the table because of our core platform’s architectural limitations that make it a nightmare to grow our customer base while also trying to deliver stable performance. And the complex business logic often stands in the way of adding new features efficiently to stay ahead of the competition.”
With the old architecture, registering and managing each client required launching a separate application instance, which resulted in enormous resource consumption and poor scalability.
To solve this issue, the project team rebuilt the platform — all client entities are now stored in a single database and managed via a single admin panel, which saves server resources and optimizes their usage. The broad scope of the admin panel functions includes:
Before Oxagile’s involvement, the solution relied on Google BigQuery to handle the growing amount of DSP data, which started to cost the client an arm and a leg.
“When you have to process hundreds of gigabytes of ad campaigns statistics, BigQuery storage and query costs can take a toll. To help the client keep costs at bay, we migrated workloads from BigQuery to Yandex ClickHouse.”
— Ilya, Ruby Engineer
In addition, Oxagile’s team worked closely with data science experts to enable forecasting capabilities. This will allow digital marketers to predict how many times their ads will be shown and fine-tune their campaigns accordingly.
Recognizing the importance of a user-friendly frontend part of the platform, the client tasked Oxagile to build a modern, more intuitive UI that would simplify complex workflows and save time for digital marketers.
Upgrading the user interface required updated business logic and sharp UX decisions. Keeping end users in mind, Oxagile’s team delivered a new UI that streamlined day-to-day operations like ad campaign creation. Now, instead of filling in 50 input fields a marketer can set up primary and secondary ad campaign goals and the system automatically pre-populates the necessary fields, making the entire process more efficient.
Other user-facing features include:
Reporting metrics include:
