With the old architecture, registering and managing each client required launching a separate application instance, which resulted in enormous resource consumption and poor scalability.
Before Oxagile’s involvement, the solution relied on Google BigQuery to handle the growing amount of DSP data, which started to cost the client an arm and a leg.
In addition, Oxagile’s team worked closely with data science experts to enable forecasting capabilities. This will allow digital marketers to predict how many times their ads will be shown and fine-tune their campaigns accordingly.
Other user-facing features include: