Retail Media Solution Development Services | Ecommerce Monetization Development

Building winning collaboration stories in retail advertising

Retail media
Including ecommerce platforms, retailers, and marketplaces leading the domain.
AdTech software vendors
Serving the needs of retail media networks (RMNs) addressed by the retail media sector.

Listening to your retail media advertising requests

Better ad campaign monitoring, with our first-party customer data applied for precise ad targeting
Seizing opportunities for rapidly scaling our advertising capabilities
Joining connected networks may not completely meet our individual approach to functionality and data storage.
Having custom RMN functionality helps us save on fees, unlocking investments in new potential monetization capabilities.

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Listening to your retail media advertising requests

With the rapid growth of retailers joining our connected retail network, our in-house team is unable to handle all integration requests.
Lack of partners’ expertise in retail and AdTech complicates our search for suitable ones.
Robust integration best practices are central to our current needs.

Let’s talk business

Applying our AdTech expertise to your retail media advertising strategy

We fulfill eCommerce advertising needs and enhance the enablement of retail media networks through strategic partnerships with AdTech software providers.

Crafting retail media networks from scratch

Developing AdTech capabilities in retail to help brand advertisers reach customers in specific product categories and narrow audience segments.
Providing advertising inventory management solutions to launch onsite, offsite, and in-store ads, including recommendation ads and sponsored listings.
Ensuring scalability to meet retailers’ increasing demands while maintaining operational efficiency within retail media networks.
Designing ad servers and customer data platforms to ensure rapid access to extensive data and ad placements for the seamless launch of advertising campaigns.

Applying our AdTech expertise to your retail media advertising strategy

Integrating retail media networks with your marketing infrastructure

Achieving seamless integration of retail media networks with ecommerce platforms and existing infrastructure and workflows, ensuring:

Technical compatibility: Providing high-quality performance and stability through custom technologies.
Data consistency: Maintaining accurate synchronization data between web stores and advertising solutions.
Scalability: Managing increased traffic and data volumes effectively.
Robust data protection: Securing customer data in compliance with regulations such as GDPR.

Enriching retail media advertising solutions with extra capabilities and innovations

Utilizing AI and BI tools to enhance control over the customer experience and gain deeper insights into their behaviors and trends.
Establishing robust data infrastructure for advertisers to maximize their targeting and identity attribution opportunities.
Enabling precise targeting functionality to revamp audience segmentation and ad insertion through intelligence.
Facilitating the identification and tracking of users across devices and platforms to provide clear insights into campaign effectiveness and ROI.
Improving offsite modules, including programmatic inventory management through DSPs and yield and ad experience management with SSPs.

Address your immediate needs now

...to transform them into long-term advantages.

Let's talk

3 principles of retail advertising without concerns

Privacy- and security-first

As retailers gather and utilize consumer data to enhance their targeting and personalization efforts within retail media solutions, safeguarding the privacy and security of this data becomes a top priority ensured by the retail media network.

Going hand in hand with regulations

We ensure compliance with the dynamic landscape of retail data privacy and advertising regulations, addressing the ongoing challenge for retailers to stay abreast of evolving compliance requirements and mitigate associated legal and reputational risks.

Measurable return on investment

With robust analytics and measurement, determining the return on investment (ROI) from retail media advertising becomes more straightforward, enabling data-driven optimization of ad spending.

Why Oxagile’s experts are the right choice

Extensive AdTech expertise→

With AdTech as one of our core domains, we have developed a diverse portfolio to effectively navigate complex advertising technology landscapes.

Retail knowledge proved by projects→

By combining our AdTech best practices with retail-specific insights, we ensure that industry representatives effectively target their products to the right audience.