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Unpacking the project

About the client

A global language learning platform offering multi-language courses to millions of users worldwide.

What they were looking for

Boosting retention, increasing conversions, and sharpening their competitive edge through an AI conversation assistant.

What Oxagile delivered

A solution allowing learners to engage in natural, AI-driven dialogue simulations while receiving personalized feedback powered by LLMs.

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Improvements achieved


of conversations reach a logical goal-oriented close — proving the strength of the dialogue design


of users complete their speaking tasks, showing high engagement and content relevance


system latency ensures near real-time interactions that keep users fully immersed across the full conversation loop

Goals behind the initiative

The project aimed to deliver meaningful educational value, while simultaneously supporting key business objectives:
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    Enhance users' confidence in speaking and easing their fear of errors

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    Boost conversion rates from free users to subscribers

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    Increase retention by adding meaningful value to existing subscriptions

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    Strengthen the product’s positioning with AI-driven learning tools

What we built

  • What we built

    AI-powered speaking simulation

    Delivered a feature for realistic, scenario-based speaking practice with live, adaptive AI responses and instant feedback.

  • AI-powered speaking simulation

    Custom guardrails for AI safety

    Implemented proprietary guardrails to restrict off-topic or inappropriate LLM responses, tailored for age-appropriate and educational use.

  • Custom guardrails for AI safety

    Context-aware speech recognition

    Enhanced audio-to-text accuracy by passing scenario-specific keywords and pronunciation data to the recognition model.

  • Context-aware speech recognition

    Near real-time multi-step pipeline

    A modular streaming pipeline processes user audio through microservices for real-time speech-to-text, AI response, and feedback.

Breaking barriers to excellence

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Mispronunciations impact transcription accuracy

Early learners often mispronounce words, causing transcription errors.

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Solution

Context-driven speech recognition

Oxagile injected scenario-specific keywords and pronunciation data as contextual hyperparameters into the speech-to-text API, boosting recognition accuracy by focusing on relevant terms despite imperfect audio.

Oxagile’s role: A partner with product mindset

“We collaborated directly with the client’s product managers and content creators, helping shape the strategy and execution. When our analytics revealed content gaps or spotted conversational dead-ends without logical closure, we fed insights back to the content team. Such feedback loops between tech and content ensured both sides evolved in sync. From strategy through deployment, we shared ownership and impact, driving the product forward together.”
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The same client,
different project:

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The task

The client required a solution to enable learning designers to efficiently create, organize, localize, and publish language‑learning content for an online platform.

Project outcome

Oxagile delivered a custom CMS featuring multi‑language support, structured course creation (levels, chapters, activities), placement testing tools, grammar review capabilities, user roles, content reuse/tagging, previews across devices, and reporting features to streamline content management.

Tech stack that powered the solution

Tech stack logos: LangChain, OpenAI, Python, NLTK and spaCy

Your learners deserve more than static scripts

A simulated dialogue shouldn’t feel robotic. With the right LLM orchestration and contextual intelligence, AI can talk with nuance, purpose, and presence.

Bring AI alive