Oxagile Blog

Recent articles

• Online Video

  Vladimir Derachits

  CTV Trends 2026: How Connected TV Advertising Is Turning Into an Interactive Performance Channel

  January 6, 20269 minutes read

• Online Video

  Vladimir Derachits

  Shoppable Ads: From a Hyped Format to a New Transactional Media Model

  December 29, 20259 minutes read

• Online Video

  Vladimir Derachits

  CTV Technology: A Bigger Stage for Smarter Advertising

  December 11, 20257 minutes read

• Online Video

  Hanna Melnik

  How to Choose the Right CTV Advertising Platform: A Guide for Publishers and Advertisers

  November 19, 20257 minutes read

• Online Video

  Nataliya Zubkova

  How to Make Second Screen Ads Drive Measurable Benefits

  November 12, 20257 minutes read

• Online Video

  Vladimir Derachits

  CTV Advertising: The TV Channel Built for Performance and Proof

  November 4, 20256 minutes read

• Online Video

  Vladimir Derachits

  AVOD vs SVOD vs TVOD: Streaming Revenue Models Compared

  June 16, 20259 minutes read

• AdTech / MarTech

  Nataliya Zubkova

  A 360° Guide to DOOH Advertising With Wow Examples

  March 14, 20256 minutes read