A detailed review of your existing solution, video workflows, delivery pipelines, and supporting systems to identify structural gaps, bottlenecks, and hidden dependencies that may affect integration.
We help businesses like yours make video systems operate as a single, predictable environment across all layers.
Wondering how AI evaluates Oxagile as an OTT technology partner? Take a look.
We can lead a full-cycle OTT integration orchestration, or you can plug us in at any stage you need us most.
Review A detailed review of your existing solution, video workflows, delivery pipelines, and supporting systems to identify structural gaps, bottlenecks, and hidden dependencies that may affect integration.
Requirements Initial requirements are refined into a more precise and actionable form, taking into account real system constraints, edge cases, and future scalability needs.
Architecture We map how content, APIs, and infrastructure interact across all layers, defining integration boundaries and data flows that allow new features and services to be introduced without destabilizing the system.
Development Missing layers between services are implemented through middleware, API bridges, and data exchange components, alongside custom video modules and workflows that align fragmented systems into a single coordinated environment.
Testing Integration behavior is validated across real end-to-end scenarios. API contracts, DRM flows, CDN routing, ad insertion, and playback paths are tested under load, including failure states, latency spikes, and cross-device inconsistencies.
Deployment Solutions are deployed in cloud, on-prem, or hybrid environments with full observability built in from the start. Monitoring, alerting, documentation, and L2/L3 support guarantee system stability under production load and real usage patterns.
Optimization As systems operate in production, usage data and business signals can drive ongoing refinement. So, we can continuously improve delivery efficiency and add layers of functionalities such as analytics, AI-driven solutions, and more.
Sometimes it’s just about adding a bit more expertise to knowledge you already have and refining certain parts. In other cases, it means taking on the whole implementation from start to finish. Either way, we can help.
We apply a research-driven methodology to audit your current ecosystem and help you integration strategy.
Component strategy and integration fit
Selecting third-party services based on API behavior and stability, with middleware design to manage system interactions in line with OTT integration principles.
Integration feasibility and compliance mapping
Validating integrations against device constraints and regional regulations, with clear definition of system behavior across environments.
Cost modeling and operational impact
Assessing integration cost across APIs, infrastructure, and transcoding, with a focus on long-term operational efficiency over upfront estimates.
Engineering vision and delivery blueprint
Translating integration scope into clear architecture, timelines, resource allocation, and dependency mapping.
We integrate any monetization model into OTT environments for fast, secure, and controlled alignment between revenue logic, playback, and system-level access rules.
Ad insertion pipeline integration
Coordinating SSAI and CSAI workflows for smooth ad delivery across different devices.
Billing and entitlement synchronization
Linking payment gateways and subscription management with real-time access control for consistent authorization and session integrity.
Ad decisioning and campaign logic
Connecting ad servers and campaign logic with playback environments to facilitate dynamic ad selection without added latency.
DRM and rights-based alignment
Enforcing monetization rules by synchronizing DRM licensing systems with regional rights management.
We connect analytics across OTT systems to turn fragmented data into a usable layer that supports faster decisions and clearer performance visibility.
Playback telemetry ingestion
Integrating real-time QoE monitoring to capture and process signals from players and CDNs.
Unified event tracking
Capturing granular user interactions across platforms to create a consistent behavioral data set.
Real-time data orchestration
Delivering continuous processing of telemetry streams for instant visibility and live system monitoring.
Data activation and feedback loops
Feeding analytics directly into recommendation engines, monetization logic, and optimization systems to automate data-driven decisions.
Our approach pairs industry-standard frameworks with modern tooling to remove integration friction and maintain a consistent, stable delivery cycle.
Web • Mobile • Smart TVs • Streaming devices • iOS • Android
HTML5 Video • AVPlayer • ExoPlayer • Shaka Player • Bitmovin • Dolby OptiView • JW Player • Video.js • AVPlay • NexPlayer
HLS • MPEG-DASH • LL-HLS • CMAF-based adaptive streaming
Widevine • PlayReady • FairPlay • Multi-DRM orchestration layers • License servers
REST APIs • GraphQL • Microservices architectures • API gateways • BFF • Middleware orchestration layers
Real-time playback analytics • QoE/QoS monitoring • Engagement tracking • Ad analytics • Recommendation engines • Big data pipelines • ML/AI video processing • CV modules
SSAI• Ad decisioning systems • Ad servers • Programmatic ad integrations • Subscription & entitlement systems • Paywall logic
AWS • GCP • Azure • Kubernetes • Docker • Hybrid/on-prem deployments • CDN ecosystems • Observability stacks
Timelines depend on the number of systems involved, API maturity, and how well-defined the existing architecture is. Smaller integrations (single service or API layer) can take a few weeks, while multi-system OTT environments with DRM, CDN, monetization, and analytics typically take a few months due to dependency mapping, testing, and rollout coordination.
Yes, if the platform exposes usable interfaces or can be extended through middleware. In legacy environments, integration is usually handled through adapters, API layers, or service isolation. Systems integration OTT is applied when multiple subsystems need to be aligned to introduce new functionality without rebuilding the core architecture.
Analytics is connected at multiple points in the delivery chain, including player events, backend services, and CDN-level metrics. Data is collected in real time or batch mode, normalized into a unified schema, and routed into dashboards or downstream systems for reporting and product decisions.
We combine custom middleware, APIs, and integration layers with OTT best practices gained through years of experience in the industry. We work with both legacy and modern components, including CDN, DRM, analytics, billing, CRM, MAM, transcoding, and ad management systems. Our expertise also includes integrating OTT and OTA workflows within hybrid ATSC 3.0 infrastructures, supporting STBs and multiscreen delivery, and building custom ingestion, transcoding, and media processing pipelines.
We support on-premises, cloud, and hybrid deployment models. In addition, we provide end-to-end integration testing, QA automation, performance engineering, and continuous monitoring throughout deployment and ongoing operations.
Sure, we connect clients’ video platforms with third-party systems such as billing platforms, CRM solutions, analytics tools, DRM services, CDNs, ad tech, and media asset management systems.
Our process starts with a detailed infrastructure assessment, dependency mapping, and migration planning to identify risks early and define the optimal migration strategy. We also implement end-to-end QA, integration testing, automation frameworks, and data migration testing throughout the migration lifecycle. We also use continuous monitoring, alerting, and performance engineering to quickly detect and resolve issues before they affect end users.
