Monitor showing OTT analytics charts next to streaming content

Custom OTT Analytics Solutions

Improving decision-making with data-driven insights

Leverage our OTT analytics know-hows

Big data

End-to-end big data engineering

Data discovery and mining strategy
Connecting data, systems, and processes across the enterprise
Seamless data ingestion and transformation
Resilient and scalable big data architectures
Next-gen data warehousing to handle massive amounts of data

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Analyze smarter with computer vision

Use our computer vision expertise to boost your analytics capabilities. Reduce user churn, ensure compliance, and better monetize your content.

Accurate detection of sensitive themes such as nudity, violence, etc.
Generation of personalized recommendations overriding traditional metadata
Automatic compilation of action-filled video highlights
Intelligent, non-intrusive ad insertion based on scene content
Precise detection of content anomalies like glitches and artificial text

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Full-fledged 360° integrations

We provide full-fledged integration consulting and implementation services around your processes, data, and applications. Bank on our expertise to get data-driven insights into critical metrics such as:

user acquisition
viewing habits

ARPU
churn rate

We have the right knowledge and skills to pair up your OTT platform with one of the industry-leading analytics systems:

Supporting your OTT workflows

Aacquisition

Acquisition

We have the right knowledge and skills to revamp your video acquisition processes. Enable business agility with ML-fueled metadata extraction and enhancement, automated content authenticity verification, real-time and on-demand transcoding, cutting-edge video and audio QC, and more.

Editing

Leave the challenge of content editing to us. We use best practices around business process automation to detect inappropriate scenes, assign movie ratings, add captions and subtitles, enable AR effects, spot the optimal place for ad insertions, generate captivating promo materials, and more.

Management

Go with a market leader in handling complex content workflows. From comprehensive transcoding and digital rights management to compliance and quality control, we have the expertise and resources to deliver. Our OTT professionals will also help you with automating privacy and permission controls, data-driven analytics, etc.

Delivery

Hire our OTT experts to take your content delivery to the next level. Draw on a multi-CDN approach to provide outstanding viewing experiences for a virtually infinite number of users. Build a custom DRM solution to protect your premium content. Engage watchers with interactive second-screen apps.

Monetization

Drive profitable growth with our end-to-end ad delivery services. We’ll assist you with smart audience segmentation and consult on the optimal monetization models, including SVOD, AVOD, TVOD, EST, and PPV. Capitalize on our expertise around cross-selling and upselling, targeted TV, billing solution development, and more.

FAQ

What insights can video OTT analytics provide to help improve content performance and user engagement in real-time?

Video OTT analytics provides real-time insights into viewing habits, engagement rates, and content popularity across various devices. Common metrics in focus include average viewing duration, watch time, skip rate, churn rate, or peak engagement time. Analytics may also highlight valuable insights into user segments, informing about what resonates best with different audiences. Such data lets platforms personalize content recommendations based on user preferences and watching history, adjust offerings, and polish user interfaces.

How can OTT data analytics improve content performance?