A comprehensive OTT solution that ensures consistent viewing experiences for a million-wide audience across mobile, web, and smart TV. The solution supports a wide array of engaging features such as an advanced interactive EPG, uninterrupted channel surfing or “zapping”, continuous watching across devices, and smart content recommendations. A dedicated self-care web app allows managing subscription and making payments.
Client: Beeline is third-largest wireless and second-largest telecommunications operator.
The client, a major telecom, set an ambitious goal to strengthen their service offer and expand their subscriber base by implementing a combined OTT and IPTV platform. The solution would provide a mix of premium content, modern UI, and an array of user-facing features unique to the Russian online video market.
The project entailed the development of several customized apps to match the client’s user flows and backend functionality available through Kaltura’s media platform. As a long-standing Kaltura partner and proven frontend services provider, Oxagile was chosen to deliver the smart TV, mobile, and web applications.
The project used the iterative, phase-driven RUP model to better accommodate the client’s budget constraints and potential change requests.
Handling all parts of such a large-scale, international project was always going to be a formidable task. Oxagile managed to establish a dynamic working relationship with Kaltura’s product team and Beeline stakeholders, resolving issues and updating requirements across borders and great distances without delay. This was achieved through regular international workshops, thorough documentation of all processes, and intensive knowledge sharing.
The project’s tight release schedule and multi-platform nature put an additional strain on the frontend teams. To mitigate instability risks and simplify integration with a significantly customized Kaltura backend, Oxagile held frequent meetings that helped to align strategies and requirements management between distributed frontend and backend teams.
The client received a set of powerful, highly interactive frontend applications integrated with a customized OTT platform. Virtually homogenous in functionality and style, the applications enable a seamless user experience for people who frequently switch between devices and like to consume content on the go as well as on a big screen.
The platform’s UI, designed by a renowned London-based studio W12 and implemented by Oxagile’s team, leverages native device capabilities to ensure an outstanding viewing experience at all times.