Solution highlights

  • Design tailored to mobile, web, and smart TV
  • Specialized TV packages and interactive EPGs
  • Binge-watching in both online and offline mode
  • Video recommendations and loyalty programs
  • ‘Continue watching’ functionality
  • Support for millions of subscribers

Business challenge

One of the leading European telecommunications operators needed to strengthen their service offering and expand their subscriber base.

To help the client meet this ambitious goal, Oxagile, in partnership with Kaltura, implemented a combined OTT and IPTV platform with an array of interactive features unique to the client’s online video market. The development also included building customized frontend apps for multiple platforms.

Highly customizable apps seamlessly integrated with Kaltura back end

Oxagile built a set of robust, highly interactive frontend applications connected to Kaltura’s backend through a set of powerful APIs. This enabled a swift and secure data transfer between endpoints and helped create seamless experiences for millions of users.

Serving a market of 80+ million viewers

  • Support for LG and Samsung smart TVs, Android, iOS, Apple TV, and web
  • Uncluttered, easy-to-navigate UI and on-the-fly customizations
  • Intuitive onboarding flows supporting various user types
  • Up to five screens for one profile and several profiles per household
  • Flawless solution performance under high load

Powerful user-centered viewing experience

  • Rich video library of free and paid content (live broadcasts, movies, TV series)
  • Interactive EPGs for more than 200 TV channels
  • Uninterrupted channel surfing (zapping)
  • Continuous watching from screen to screen
  • Catch-up and time shift functionality
  • Advanced kids profiles and parental controls
  • Multiple monetization models: SVOD, TVOD, etc.

Focus on personalization and interactivity

  • Specialized TV packages with relevant topics and genres (nature documentaries, cartoons, sports)
  • Content collections with curated sets of shows and movies grouped by theme, lead actor, awards, and other attributes
  • AI-powered, hyper-personalized video recommendations
  • Loyalty programs to encourage viewers to consume and purchase more content

Need expert help with your online video solution?

Use our decade-long OTT expertise to develop a robust solution tailored to your specific business needs. We’ll help you increase viewer acquisition and retention, enhance QoS, and boost revenue.

Promoting quality with test automation coverage reaching 70%

Oxagile’s QA engineers used a proprietary algorithm based on historical data to determine the feasibility of automated testing. By automating only the tasks that were too complex and repetitive to test manually, the team was able to improve product quality and dramatically cut the cost of regression testing.

  • Automating functional, regression, and integration testing across devices
  • 1,500 tests (mobile, API, smart TV) in less than 30 minutes
  • Four hours of testing to go live on every platform
  • 60% of automated QA coverage on smart TVs

Business value

  • 2019 Global Mobile Awards in the “Best Mobile Video Content Service” category
  • Over 100,000 downloads of iOS and Android apps — each
  • User base exceeding 80 million subscribers
  • Reduced churn and increased ARPU