Project snapshot

Industry

AdTech

Client

AdTech software provider

Solution

Advertising platform for mobile games

Inside the client’s AdTech solution

The platform helps advertisers and mobile ad publishers maximize advertising performance and revenue through efficient campaign management. The user experience includes the following scenarios:

For advertisers:

Launch, optimize, and measure mobile advertising campaigns to maximize performance and ROI.

For publishers:

Monetize mobile apps with non-intrusive ad formats, including rewarded, video, and playable ads.

What the client requested

The client partnered with Oxagile to modernize its AdTech ecosystem, expand product capabilities, and improve platform reliability. All changes were implemented without disrupting day-to-day platform operations.

Platform modernization

Migrate the UI to a new architecture across core platform components, including the ad server, ad player, and administration portal.

Product enhancement

Deliver functionality for rewarded ads and expand it across web applications and APIs for mobile apps and inter-service communication.

Reliability optimization

Improve platform stability through bug fixing, performance optimization, and ongoing support for reliable operation at scale.

Challenge 1

Modernize a legacy AdTech platform without disrupting business operations or breaking compatibility with existing backend services and APIs.

Solution:

We migrated the front end to a redesigned, component-based architecture and preserved API contracts and existing business workflows. We also enabled a step-by-step data transition with no service interruptions through 24/7 tech support.

Challenge 2

Maintain reliable communication across tightly integrated AdTech components, including the ad server, ad player, admin portal, and APIs.

Solution:

We coordinated frontend, backend, and API changes, standardized integration patterns, and validated end-to-end workflows to achieve consistent data flow and smooth interoperability across the ecosystem.

Challenge 3

Continuously deliver new product capabilities and improve platform stability, reduce technical debt, and maintain release velocity.

Solution:

We combined feature development with ongoing refactoring, bug fixing, and performance optimization to provide predictable releases, improved maintainability, and a more reliable platform for advertisers and publishers.

Platform modules we enhanced

Ad server

Building and strengthening core ad-serving capabilities, including campaign management, advanced audience targeting, real-time delivery optimization, and campaign reporting.

Advertiser dashboard

Developing advertiser workflows for campaign creation, budget management, performance monitoring, and A/B testing.

Publisher dashboard

Expanding publisher tools for inventory management, revenue tracking, fill-rate monitoring, and ad placement optimization.

API / GraphQL layer

Designing and maintaining APIs for campaign management, reporting, third-party integrations, and workflow automation.

Platform integrations

Integrating the platform with DSPs, SSPs, RTB ecosystem partners, and third-party ad verification providers to support a scalable advertising ecosystem.