With the idea in mind to establish close connections between brands and their product or service consumers thus taking digital advertising to the next level, our client reached out to Oxagile and suggested proceeding with the online advertising exchange development.
The video advertising and monetization platform was conceived as a tool to make life easier for publishers, advertisers, marketers, and media buying agencies through:
Oxagile’s BI specialists provided platform end users with an all-round picture of ad campaign success thanks to generating actionable dashboards.
Both sophisticated and easy-to-grasp graphs and charts — as our experienced BI team have decided on the most appropriate business intelligence tools, system users capture all metrics and figures in a matter of second.
A video player became another branch of development to accompany the client on their way to reaching two objectives at once — design the solution aimed to deliver interactive in-stream video ads in a 360-degree format and distribute the player across third-party websites.