Video Advertising and Monetization Platform

Solution in a nutshell: all about value for advertisers and ad space owners

Enabling advanced audience targeting
Increasing brand awareness
Boosting ad ROI
Driving video ad revenue
Generating revenue stemming from selling ad spaces

Watching out for the interests of publishers and marketers

With the idea in mind to establish close connections between brands and their product or service consumers thus taking digital advertising to the next level, our client reached out to Oxagile and suggested proceeding with the online advertising exchange development.

The video advertising and monetization platform was conceived as a tool to make life easier for publishers, advertisers, marketers, and media buying agencies through:

Assistance in achieving or even exceeding their KPIs
Maximizing ad yields
Easy ad inventory management and selling/buying

Key powers of the video ad and monetization platform

Proven statistics →

The solution captures and imports huge amounts of video ad-related statistical data for its further aggregation and analysis.

Reliable data analysis →

There are advanced data validation and verification mechanisms implemented in the system, with the aim of eliminating all possible errors.

Seamless ad inventory →

Quick and easy order creation, viewing, editing, and handling processes are included to speed up deal time and eliminate potential inefficiencies during the sale of ad spaces.

Comprehensive multi-level reporting

Oxagile’s BI specialists provided platform end users with an all-round picture of ad campaign success thanks to generating actionable dashboards.

Clear data visualization

Both sophisticated and easy-to-grasp graphs and charts — as our experienced BI team have decided on the most appropriate business intelligence tools, system users capture all metrics and figures in a matter of second.

Cross-platform video player for better ad monetization

A video player became another branch of development to accompany the client on their way to reaching two objectives at once — design the solution aimed to deliver interactive in-stream video ads in a 360-degree format and distribute the player across third-party websites.