AI Video Discovery App for a Tech Product Company

Project at a glance

Client

AI software product provider

Request

Launch a market-ready MVP to accelerate fundraising

Solution

AI streaming search agent for TV and mobile devices

Three key value metrics

Project delivery timeline

Successfully supported across mobile and TV ecosystems

Achieved through cross-platform code reuse

The use case: Video content discovery reimagined

“Imagine viewers searching for a movie or TV show and instantly getting ratings, critic reviews, age guidance, seasons, trailers in one place.

They don’t need to jump between multiple search results and content discovery apps. They reach the video and launch it directly in the streaming service where it's available, whether that's Netflix, Prime Video, Hulu, Disney+, or dozens of others.

We’d like to go beyond traditional search capabilities with AI to combine the viewers’ intent with personalized preferences and content boundaries. The goal is to make content discovery effortless, personalized, and consistent across both mobile devices and big-screen experiences.”

—The client’s Product Manager

Accelerating MVP launch under tight constraints

Challenge

Speed up the app release

Deliver an AI-driven content search agent on both big-screen and mobile platforms with enough functionality to validate the product vision, attract early adopters, and support crowdfunding efforts.

Challenge

Reduce delivery costs

Create a compelling cross-platform streaming discovery experience within a constrained budget and aggressive timeline, securing investor and community attractiveness.

7 platforms

Cross-platform reuse to overcome the challenge

Our engineering strategy centered on a React Native architecture that maximizes code reuse across seven mobile and TV platforms.

By maintaining a single codebase, we significantly reduced development effort, accelerated time-to-market, and delivered a high-quality MVP within the project’s budget and schedule constraints.

Featuring key capabilities

Email/password authentication, password recovery, and social sign-in with Google, Facebook, X, and Apple ID
AI-powered, voice-enabled, and traditional search experiences
Personalized content discovery based on user preferences and behavior
Dynamic home screen with featured content, collections, and recommendation rails
Detailed movie and TV show pages with rich metadata and engagement features
Custom watchlists and user-created hype lists
Multi-step onboarding and preference personalization flows
Content boundaries and parental control settings
User profile management, account settings, and password updates

How AI personalizes content discovery in the app

Intent-aware content search

AI-powered semantic search understands user intent and natural-language queries and delivers more relevant results.

Personalized recommendations

A recommendation engine combines user preferences, viewing behavior, and contextual signals to surface content tailored to each user.

Smart content controls

Intelligent content boundaries automatically align discovery results with age restrictions, sensitivity settings, and personal preferences.

Ongoing preference learning

The system continuously refines recommendations by learning from user interactions, engagement patterns, and feedback.

Multi-modal video discovery

Text and voice search capabilities make content discovery more accessible, intuitive, and engaging across user journeys.

Future-ready AI platform

A scalable AI architecture supports evolving recommendation models and lays the foundation for future generative AI innovations.

Tech challenges we tackled across platforms

How we solved them

After thoroughly investigating the challenges of each platform and validating our approach through multiple PoCs, we built a unified deep-linking API with platform-specific adapters to bridge the differences across mobile and TV ecosystems.

We overcame incompatible app-launch and store-navigation mechanisms, iOS URL-scheme restrictions, and provider-specific variations to deliver a reliable deep-linking experience on Android, iOS, tvOS, Tizen, webOS, and Fire TV with smooth fallback paths and support for real-world user journeys.

Cross-platform deep linking challenges

Different application launch mechanisms across Samsung Tizen, LG webOS, and mobile platforms
Platform-specific app store navigation and fallback requirements
iOS restrictions on detecting and launching external applications
Complex mobile app lifecycle handling across cold start, foreground, and background states
Inconsistent deep-link data structures and payloads from content providers
Reliable deep-link behavior across diverse platforms, providers, and real-world user journeys

Device-specific UI/UX challenges

Platform-specific app launch mechanisms across mobile and TV ecosystems
Different remote-control navigation and focus-management models on TV platforms
Varying app lifecycle behaviors, including launch, resume, and background states
App compatibility on diverse hardware capabilities and TV generations

How we solved them

TV platforms may share the same application codebase, but every device introduces its own constraints, including screen resolution, memory limitations, and manufacturer-specific settings and behaviors.

We applied reusable code with platform-specific customizations, extensive testing, and real-device debugging. We also expanded our device lab to reproduce and resolve hardware-specific issues, such as display optimization settings that caused image quality degradation on certain TV and streaming-device combinations.

How we solved them

A performance-first approach was needed to deliver a consistent experience on high-tier, mid-tier, and low-end TV devices.

We disabled non-essential animations to optimize UI for resource-constrained devices. Our dedicated Performance QA specialist conducted extensive testing on physical hardware to uncover issues that could not be reproduced in emulators.

This allowed us to balance performance, stability, and feature parity in a diverse ecosystem of Smart TVs and streaming devices.

Performance optimization challenges

Application performance tuning for low-end and legacy TV devices with limited memory and processing power
Hardware fragmentation across TV models and generations
Startup time and responsiveness on resource-constrained devices
Navigation and focus management optimization