September 10, 2019

Oxagile’s partner Kaltura, a leading Cloud TV provider, has announced the new era of ‘Cognitive TV’, raising the bar of viewer experience and new service capabilities for operators.

Oxagile and Kaltura are long term partners having worked together to deliver state of the art Cloud TV experiences for leading players in the industry. In 2018-19 Oxagile and Kaltura collaborated to deliver one of the most ambitious Cloud TV services for top telecom provider in CEE region replacing legacy pay-tv technology to innovative Kaltura’s TV Platform and Oxagile’s tailored multiscreen client-facing applications.

Consistently at the forefront of technology innovation, Kaltura has been integrating data into multiple layers of their Cloud TV platform, with their award-winning Targeted TV solution. Data meets TV is a point in time that can be marked as the beginning of the Cognitive TV era.

Cognitive TV is a look into the future of Cloud TV ecosystems, where the TV service is intelligent and «conscious». Where AI and deep learning algorithms orchestrate all aspects of customer-related services creating pristine unique experience for every user. Merging multiple capabilities, Cognitive TV will create an infrastructure interoperable with systems like voice, proximity detection and will unify the devices into one omni-screen ecosystem with intuitive UX, anticipating the user’s next action.

Oxagile strongly believes in the future of cognitive, fast learning, connected TV systems. Working with leading pay-tv brands, telcos, broadcasters and technology vendors Oxagile clearly sees the increased competition from service providers and shifts in consumer behaviours, and looks forward helping them to outshine competition as we are enteringto the Cognitive TV era.

“Kaltura is an early mover into the Cognitive TV era and we’re proud to contribute to the vision and formation of this innovative omni-screen Cognitive TV experience demo, reimagining how to engage with viewers in this new era.” says Sergey Marchuk, CTO at Oxagile.

Cognitive TV demo will be showcased at this year’s IBC in Amsterdam on 13-17 September by Kaltura at booth 2.B41. Oxagile can be found at booth 14.A04.

About Oxagile:

Oxagile is an established software development company that focuses on delivering trailblazing online video solutions such as live streaming and VoD platforms, AI Powered video content analysis, workflow automation, 360° video, WebRTC, second-screen apps, and much more. For more than a decade, the company has been partnertnering with progressive and innovative organisations, applying its versatile skill set and cross-domain expertise to deliver tailor-made solutions for industry-leading brands such as VEON, Vimond, Vodafone, Telecom Argentina, Motorsport TV, and Discovery Inc.

About Kaltura:

Kaltura’s mission is to power any video experience. A recognized leader in Cloud TV, EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura’s Media and Telecom business unit helps telcos and content owners make the transition to a full-fledged Cloud TV service that satisfies the exacting demands of today’s TV viewers. The Kaltura TV Platform features personalized multiscreen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform means that companies can experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior in order to optimize engagement and better achieve business goals.