Custom marketing software solutions

There’s a world of opportunity at the intersection of IT and Marketing: deeper customer insights, better accountability, higher revenues, and more. Our customers are:

  • Digital marketing agencies
  • Market research and analytics providers
  • Ad networks, ad publishers, digital advertising and adtech companies
  • Brands and branding agencies
  • Online retailers and eCommerce platforms
  • Content management and social marketing companies

Focusing on your marketing technology needs

Advanced automation

Tap into our ML expertise to streamline complex marketing workflows — from discovering the hottest leads to nurturing prospects through the sales funnel. Effortlessly scale your digital campaigns while saving time and driving ROI.

Personalized experiences

Leverage AI-driven segmentation and deep behavioral insights to deliver tailored marketing messages. Dynamically test and optimize your content, product recommendations, and creatives to engage users with highly relevant experiences across channels.

Powerful analytics

Turn data into insights that will drive your decision making. From campaign performance reports to customer journey analytics, we employ advanced machine learning to analyze the metrics that matter, unearth hidden patterns, and make accurate predictions.

Our martech know-hows

Our team leverages over a decade of experience in designing and building mission-critical martech systems. Discover the full range of our solutions to see where our capabilities dovetail with your business needs.

Marketing automation

Comprehensive marketing automation

  • Automated drip email campaigns to nurture millions of prospects simultaneously
  • Push notifications and in-app messages
  • End-to-end social media management
  • Lead scoring and grading to boost conversions
  • ML-powered programmatic advertising
  • A/B and multivariate testing

Personalization at scale

Real-time personalization at scale

  • AI-driven audience segmentation and targeting
  • On-the-fly web content customization
  • Tailored product recommendations
  • Customizable CTAs, messages, and creatives
  • Ongoing personalized conversations across channels

Seamless integrations

Seamless integrations for a holistic picture

  • CRM integration to align sales and marketing
  • Data management platforms (DMP)
  • Content management systems (CMS)
  • Enterprise resource planning systems (ERP)
  • SEO modules and analytics tools
  • Digital asset and marketing resource management solutions

IoT-enabled digital marketing

IoT-enabled digital marketing

  • Reaching customers through wearables, watches, smart TVs and connected cars
  • Driving traffic with proximity marketing campaigns
  • Leveraging beacons for customer mapping, visit tracking, and cross-selling
  • Augmenting location with user behavior to serve highly relevant marketing messages
  • Using IoT data for proactive customer service

Big data strategy

Effective big data strategy

  • Data mining and aggregation, including IoT-generated data
  • Strong data governance to guarantee clean, complete, and deduplicated data
  • Customer master data management across enterprise applications
  • Unified customer view for all stakeholders
  • GDPR compliance

BI-supported decision making

BI-supported decision making

  • Modeling and refining ideal buyer personas
  • Demand forecasting and price optimization
  • Measuring and predicting purchase intent
  • Data-driven multi-channel marketing attribution
  • Social media intelligence
  • Interactive dashboards and customizable reports
  • Mobile BI for informed decisions on the go

Game-changing capabilities

Stepping into the future with game-changing capabilities

  • AI-powered conversational chatbots and personal assistants
  • Non-supervised AI-driven consumer sentiment analysis
  • ML-fueled demand-side and supply-side platforms for RTB and programmatic direct
  • AR mobile apps, campaigns and ads

Contact a marketing software solutions specialist

Not sure where to start? Get in touch with our marketing technology experts and describe your project idea to make the first step to your next martech solution.

Give a voice to your data

Wishing you could get more value from all the marketing data you generate? Oxagile helps companies extract impactful insights and answer complex business questions by managing tailored data flows.


Your marketing activities can yield all‑important knowledge if you know how to homogenize various data points. Collect and integrate user behavior data from website visits, email campaigns, geofencing, and more — then put it into context of the entire user journey.


Process your findings with sophisticated predictive analytics to find patterns and dependencies you haven’t noticed, or didn’t have proof for, before. Getting the board to key into your strategy will be that much easier with clear-cut, eloquent dashboards and real-time reports.


Put the newly mined insights into action and spur your marketing performance across all channels. Shifting customer expectations? Not a problem when you can quickly determine what message resonates best with the target audience.

What sets us apart

We boost our martech development expertise with additional competencies to help you find unconventional solutions and stay ahead of the curve.

  • I highly recommend Oxagile for any size project.

    Oxagile’s professional team has worked with us closely to design, develop and execute an award-winning platform that continues to get better with each and every phase.

    We have put the Oxagile team under great pressure to deliver some of the features with little to no notice and they have come through on time and delivered a great software product.

    I highly recommend Oxagile for any size project as we started small on our project and grew it into a major platform that is used by thousands of users on a daily basis.

    Mark Spencer
    VP of Operations, Consumer Fusion, MMG Fusion