- 20+ years of hands-on work powering stellar video experiences across industries
- Live streaming, VoD, mobile video, VR and 360° video, as well as STBs and smart TV platforms
- End-to-end video delivery, including ingestion, media workflow orchestration, and playout
- Dependable, scalable, and performant systems
MarTech solutions for the load-bearing parts of your work
A strong MarTech stack is built around judgment: what deserves automation, what needs human approval, what should be personalized, what belongs in the model, what counts as proof.
Oxagile’s MarTech development services turn that judgment into custom products, modules, and platform layers for companies with complex customer, content, media, and data operations, including:
- Digital marketing agencies
- Market research and analytics providers
- Ad networks, ad publishers, digital advertising and AdTech companies
- Brands and branding agencies
- Online retailers and eCommerce platforms
- Content management and social marketing companies
Trusted by leading growth-driven technology platforms
I highly recommend Oxagile for any size project.
Oxagile’s professional team has worked with us closely to design, develop and execute an award-winning platform that continues to get better with each and every phase.
We have put the Oxagile team under great pressure to deliver some of the features with little to no notice and they have come through on time and delivered a great software product.
I highly recommend Oxagile for any size project as we started small on our project and grew it into a major platform that is used by thousands of users on a daily basis.
Mark Spencer,
VP of Operations, Consumer Fusion
Focusing on your marketing technology needs
The challenge:
Duplicate profiles, missing events, and stale segments can turn every campaign into a cleanup job.
Data scattered?
We build CDPs, identity logic, and audience layers that make customer signals usable, traceable, and ready for activation.
MarTech we shape into production-ready solutions
Years of custom MarTech development have given us a good sense of where off-the-shelf tools begin to strain: a workflow with too many exceptions, a product vision with no ready-made match, a data use case that needs its own shape.
These are the areas where Oxagile’s engineering work carries the most weight.
Contact a marketing software solutions specialist
Not sure where to start? Get in touch with our marketing technology experts and describe your project idea to make the first step to your next MarTech solution.
Integrations with your existing MarTech stack for a unified growth
MarTech within one company can be full of small translations: a visitor becomes a lead, a lead becomes an audience member, an audience becomes a campaign target, a campaign becomes a revenue line. Oxagile builds MarTech solutions that keep those translations legible across your existing tools.
CRM handoffs
CRM handoffs
Every lead should reach sales with the context needed to act: source, campaign, form details, activity history, qualification status, owner, and next step. Clean CRM integration reduces lost context, delayed follow-up, duplicate records, and unclear handoffs between marketing and sales.
Audience data
Audience data
CDPs, DMPs, identity tools, event tracking systems, and customer profile stores need shared rules around profiles, segments, consent states, and activation. Strong integration keeps customer context usable across campaigns, personalization, analytics, and paid media.
Campaign automation
Campaign automation
Marketing automation platforms, email tools, push systems, and journey orchestration tools need current triggers, lifecycle stages, suppression rules, and engagement data. Oxagile connects those flows so campaigns respond to actual customer behavior.
Content systems
Content systems
CMS, DAM, and MRM systems become far more valuable when their data is tied to campaign performance. Pages, resources, creatives, and offers can be linked to leads, pipeline, and revenue signals, making it easier to spot underused assets, high-performing content, and gaps between production effort and commercial return.
AdTech connections
AdTech connections
Ad platforms, DSPs, SSPs, ad servers, retail media networks, clean rooms, and measurement partners depend on accurate audience, conversion, spend, and campaign data. Strong integration reduces reporting delays, naming drift, manual file swaps, and blind spots across media operations.
Analytics layer
Analytics layer
Analytics, SEO, call tracking, BI, attribution, and reporting tools need consistent source, engagement, pipeline, revenue, and segment data. With the right connections in place, reports rely less on manual exports, conflicting views, and last-minute spreadsheet repairs.
Give a voice to your data
Wishing you could get more value from all the marketing data you generate? Oxagile helps companies extract impactful insights and answer complex business questions by managing tailored data flows.
Discover
Your marketing activities can yield all‑important knowledge if you know how to homogenize various data points. Collect and integrate user behavior data from website visits, email campaigns, geofencing, and more. Then put it into context of the entire user journey.
Analyze
Process your findings with sophisticated predictive analytics to find patterns and dependencies you haven’t noticed, or didn’t have proof for, before. Getting the board to key into your strategy will be that much easier with clear-cut, eloquent dashboards and real-time reports.
Improve
Put the newly mined insights into action and spur your marketing performance across all channels. Shifting customer expectations? Not a problem when you can quickly determine what message resonates best with the target audience.
What sets us apart
We boost our MarTech development expertise with additional competencies to help you find unconventional solutions and stay ahead of the curve.
VideoVideo domain expertise
MLML powerhouse
- Proactive R&D unit accumulating technical know-how
- Deep data science expertise coupled with cross-domain knowledge
- Real-time video analysis, including highly accurate object detection and tracking
- Non-supervised AI-driven content classification
- Performance-vs-accuracy optimization system
AutomationEnterprise automation
- Solutioning mindset honed on hundreds of projects
- Meticulous business analysis for non-disruptive workflow enhancement
- Smart automation of mission-critical operations for maximum returns
- Frictionless integrations to align marketing, sales, and other stakeholders
FAQ
Configuring platforms like HubSpot or Salesforce means adapting existing features to your workflow. Custom MarTech development goes further: it creates tailored marketing technology, integrations, automation, dashboards, and data flows built specifically around your business processes. This is especially valuable when standard tools limit scalability, personalization, reporting, or cross-platform connectivity.
The timeline depends on the complexity of the solution, the number of integrations, and the level of customization required. A focused CRM integration or marketing automation workflow may take a few weeks, while a more advanced custom platform or multi-system infrastructure can take several months. A clear discovery phase helps define scope, priorities, and delivery milestones.
A company should consider custom MarTech development when its current marketing stack becomes fragmented, manual, or difficult to scale. If your team relies on disconnected tools, repetitive manual tasks, limited reporting, or workarounds inside standard platforms, a custom MarTech solution can improve efficiency, data accuracy, and campaign performance.
