Ensure TV-like experiences with set-top box application development

We use our multi-year OTT expertise to bring live and on-demand content to STBs, helping clients increase your ARPU and reduce OTT churn. Our custom development services cover the entire video delivery workflow, while supporting the industry’s leading STBs like Roku, Apple TV, Android, Amazon Fire TV, and Google Chromecast.

Supporting a wide range of STB platforms

Roku

End-to-end Roku TV app development

  • Outstanding UI and UX
  • Second screening capabilities
  • Powerful search and discovery
  • Hyper-targeted personalization

Android TV

Android TV development

  • Sleek and dynamic app interface
  • Highly scalable backend
  • Smooth integrations with third-party OTT apps
  • Compliance with Google Material Design guidelines

Amazon Fire TV

Amazon Fire TV development

  • Support for Fire TV Cube, Stick, Soundbar, etc.
  • Using Amazon’s custom development tools
  • Comprehensive app compatibility
  • Leveraging multiple Amazon APIs

Apple TV

Professional Apple TV development

  • Support for 4K, Dolby Vision, and HDR10
  • Using Apple SDKs and tvOS development tools
  • Smooth interactions with iOS mobile devices
  • Compliance with Apple’s Human Interface Guidelines

Chromecast

Google Chromecast Smart TV

  • High-quality streams
  • Multi-tasking without interruption
  • Voice command functionality
  • Compatibility with Android, iOS, MacOS, etc.

Exceeding viewer expectations

Multi-screen experiences

  • Native mobile apps (iOS, Android)
  • Responsive mobile-first web applications
  • Smart TV apps (webOS, Tizen, etc.)
  • Set-top box solutions and gaming console apps

Flexible layout management

  • Centralized orchestration of targeted experiences
  • Real-time layout management across devices and platforms
  • Granular visual content programming
  • Adjustable monetization workflows and subscription models
  • Attractive content feeds with curated promo imagery and AI-driven metadata

Enterprise-grade HbbTV app development

We use best practices around HbbTV development to bring high-quality live and on-demand content to STBs. The Hybrid Broadcast Broadband TV initiative enables maximum viewer engagement through interactive program guides, second-screen capabilities, content personalization, and more. Besides, with HbbTV, you can increase ad revenue by launching customized ads in a non-intrusive way, i.e. without broadcast interruptions.

Connected TV advertising and monetization

We combine STB development expertise with adtech and martech knowledge to help you choose from multiple commercial opportunities and implement the best solution for your business:

  • Apps supporting diverse business models, including SVOD, AVOD, TVOD, EST, and PPV
  • Fully customizable personalized offers, coupons, and promotions to increase engagement
  • User behavior testing and BI analytics to find the model that best suits your business needs and minimizes churn

Bolstering your STB success with critical tech capabilities

Performance

Blazing-fast frontend performance

  • GPU-powered UI rendering
  • Optimized RAM and CPU usage
  • Focus on extending battery life
  • Performance-driven UX and UI design
  • Smart resource caching and load optimization
  • Ensuring speed and reliability in high-load conditions
  • Performance engineering and testing throughout the entire SDLC
QA

Industry-best QA

  • Testing on 100+ real-world devices
  • QA strategy tailored for your project’s success
  • In-house, ready-to-go test automation framework
  • Highly performant automated smart TV testing
  • Comprehensive UX and UI testing
  • In-depth application security testing
  • Localization and internationalization testing
Backend integration

Seamless backend integration

  • OTT platforms (Kaltura, Vimond, Brightcove, Wowza, Red5 Pro)
  • Adtech platforms and SSAI-based solutions Payment systems
  • BI solutions (user behavior analytics, OTT churn analysis, and more)
  • AI-driven recommendation engines
  • Content management and DRM solutions
  • Cloud storage solutions

Addressing your key set-top box software development needs

With over a decade of online video and STB experience under our belt, we are well-acquainted with the most pressing concerns of the industry and are ready to answer the challenge.

Expand your reach

Extend your offering to millions of new viewers by developing custom OTT applications for iOS and Android, web, smart TVs, STBs, or anything else. Make your content more accessible to encourage consumption and minimize OTT churn.

Ensure customizability

Leverage our multiscreen expertise to offer revolutionary app functionality wrapped in a modern, easy-to-navigate UX. Build custom UI components to deliver uniquely engaging experiences that will set you apart from competition.

Improve QoE

Build upon our performance know-hows to ensure your app delivers an outstanding experience. From early non-functional requirements analysis to rigorous performances engineering to continuous performance testing — we cover all bases to make your OTT app shine.

Personalize at scale

Collect and analyze detailed user behavior data via your frontend OTT app and use it to power BI analytics on the backend. Implement precise, AI-driven content recommendations, layout management, and intelligent payment model selection to increase viewer loyalty and retention.

Increase ARPU

Use our comprehensive OVP development expertise to improve revenue generation. Tap into targeted TV advertising, upsell premium services, or promote special offers to increase subscriber loyalty. Incorporate effective, flexible payment models to secure your profits and improve ROIs.

Own your solution

Avoid vendor lock-ins, recurring license fees, and slow, expensive customizations that come with off-the-shelf solutions. Go custom to retain full rights on the final software product, leveraging your IP ownership to increase your market capitalization.

Let's talk STB solutions

Drop us an email describing the app you need, and our STB application developers will get back to you with professional advice and estimations.