STB App Development

Building powerful solutions for TVs and other screens

Ensure TV-like experiences with set-top box application development

We use our multi-year OTT expertise to bring live and on-demand content to STBs, helping clients increase your ARPU and reduce OTT churn. Our custom development services cover the entire video delivery workflow, while supporting the industry’s leading STBs like Roku, Apple TV, Android, Amazon Fire TV, and Google Chromecast.

Supporting a wide range of STB platforms

Roku

End-to-end Roku TV app development

Outstanding UI and UX
Second screening capabilities
Powerful search and discovery
Hyper-targeted personalization

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Android TV

Android TV development

Sleek and dynamic app interface
Highly scalable backend
Smooth integrations with third-party OTT apps
Compliance with Google Material Design guidelines

Amazon Fire TV

Amazon Fire TV development

Support for Fire TV Cube, Stick, Soundbar, etc.
Using Amazon’s custom development tools
Comprehensive app compatibility
Leveraging multiple Amazon APIs

Apple TV

Professional Apple TV development

Support for 4K, Dolby Vision, and HDR10
Using Apple SDKs and tvOS development tools
Smooth interactions with iOS mobile devices
Compliance with Apple’s Human Interface Guidelines

Chromecast

Google Chromecast Smart TV

High-quality streams
Multi-tasking without interruption
Voice command functionality
Compatibility with Android, iOS, MacOS, etc.

Exceeding viewer expectations

Multi-screen experiences

Native mobile apps (iOS, Android)
Responsive mobile-first web applications
Smart TV apps (webOS, Tizen, etc.)
Set-top box solutions and gaming console apps

Flexible layout management

Centralized orchestration of targeted experiences
Real-time layout management across devices and platforms
Granular visual content programming
Adjustable monetization workflows and subscription models
Attractive content feeds with curated promo imagery and AI-driven metadata

Enterprise-grade HbbTV app development

We use best practices around HbbTV development to bring high-quality live and on-demand content to STBs. The Hybrid Broadcast Broadband TV initiative enables maximum viewer engagement through interactive program guides, second-screen capabilities, content personalization, and more. Besides, with HbbTV, you can increase ad revenue by launching customized ads in a non-intrusive way, i.e. without broadcast interruptions.

Connected TV advertising and monetization

We combine STB development expertise with adtech and martech knowledge to help you choose from multiple commercial opportunities and implement the best solution for your business:

Apps supporting diverse business models, including SVOD, AVOD, TVOD, EST, and PPV
Fully customizable personalized offers, coupons, and promotions to increase engagement
User behavior testing and BI analytics to find the model that best suits your business needs and minimizes churn

Monetize your TV apps

Bolstering your STB success with critical tech capabilities

Performance

Blazing-fast frontend performance

GPU-powered UI rendering
Optimized RAM and CPU usage
Focus on extending battery life
Performance-driven UX and UI design

Smart resource caching and load optimization
Ensuring speed and reliability in high-load conditions
Performance engineering and testing throughout the entire SDLC

QA

Industry-best QA

Testing on 100+ real-world devices
QA strategy tailored for your project’s success
In-house, ready-to-go test automation framework
Highly performant automated smart TV testing

Comprehensive UX and UI testing
In-depth application security testing
Localization and internationalization testing

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Backend integration

Seamless backend integration

OTT platforms (Kaltura, Vimond, Brightcove, Wowza, Red5 Pro)
Adtech platforms and SSAI-based solutions Payment systems
BI solutions (user behavior analytics, OTT churn analysis, and more)

AI-driven recommendation engines
Content management and DRM solutions
Cloud storage solutions

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Success stories

Find out how we helped media and entertainment companies solve their most daunting challenges around STB development.

User-centered multiscreen OTT solution Customized frontend apps for 6 platforms→

Connected TV apps Extensive library for on-the-go and offline use→

Scalable live TV app Modern OTT platform with a scalable backend→

TV Everywhere for motorsport fans A powerful subscription-based OTT platform→

Customizable VoD store Extend subscription packages and viewing options→

VoD service for telecom operator Business-critical VoD platform revamp→

Second-screen sports solution Interactive second-screen app→

Simulcasting solution in record time Horse racing broadcasting solution→

Mobile SDK for smart TVs Innovative content delivery platform→

Addressing your key set-top box software development needs

With over a decade of online video and STB experience under our belt, we are well-acquainted with the most pressing concerns of the industry and are ready to answer the challenge.

Expand your reach

Extend your offering to millions of new viewers by developing custom OTT applications for iOS and Android, web, smart TVs, STBs, or anything else. Make your content more accessible to encourage consumption and minimize OTT churn.

Ensure customizability

Leverage our multiscreen expertise to offer revolutionary app functionality wrapped in a modern, easy-to-navigate UX. Build custom UI components to deliver uniquely engaging experiences that will set you apart from competition.

Improve QoE

Build upon our performance know-hows to ensure your app delivers an outstanding experience. From early non-functional requirements analysis to rigorous performances engineering to continuous performance testing — we cover all bases to make your OTT app shine.

Personalize at scale

Collect and analyze detailed user behavior data via your frontend OTT app and use it to power BI analytics on the backend. Implement precise, AI-driven content recommendations, layout management, and intelligent payment model selection to increase viewer loyalty and retention.

Increase ARPU

Use our comprehensive OVP development expertise to improve revenue generation. Tap into targeted TV advertising, upsell premium services, or promote special offers to increase subscriber loyalty. Incorporate effective, flexible payment models to secure your profits and improve ROIs.

Own your solution

Avoid vendor lock-ins, recurring license fees, and slow, expensive customizations that come with off-the-shelf solutions. Go custom to retain full rights on the final software product, leveraging your IP ownership to increase your market capitalization.

Let's talk STB solutions

Drop us an email describing the app you need, and our STB application developers will get back to you with professional advice and estimations.