Custom Roku TV App Development
Reach Roku viewers with custom streaming apps built for performance, usability, and growth
Calculate App CostTwo decades in video, deep into Roku app development
Oxagile builds custom Roku apps for OTT providers, broadcasters, and media companies, with 20+ years of video engineering behind every project. Our Roku developers work with BrightScript, SceneGraph, and emerging TypeScript tooling, handling custom interfaces, playback, device limitations, and certification requirements.
Our Roku portfolio includes apps with heavily customized UIs and a streaming product whose launch time was cut to just eight seconds.
Knowing Roku TV app development in and out
Roku’s UI framework has its limitations, but they shouldn’t dictate how your streaming app looks or feels. Oxagile’s Roku developers know how to work around BrightScript and SceneGraph constraints to deliver custom interfaces, intuitive navigation, and a consistent viewing experience.
Some streaming experiences call for functionality that standard Roku components don’t support. Our engineers develop custom solutions and have contributed practical findings from their projects to Roku’s knowledge base.
Passing Roku store review means meeting strict requirements for performance, navigation, and playback. Oxagile’s experts account for them throughout development, reducing the risk of failed reviews and repeated submissions.
Roku app development services
Oxagile builds native Roku streaming apps with reliable playback and integrations tailored to each streaming product. Our developers work with BrightScript and SceneGraph and are preparing for Roku’s new TypeScript-based RSG 2.0 development environment.
What would your Roku app cost?
Select Roku and any other target smart TV platforms in our OTT calculator to get a ballpark development estimate in minutes.
How to put sudden Roku application development twists back on track
Our Roku app developers address performance issues that affect playback, responsiveness, and the viewing experience.
Meeting interaction timing requirements
We track time spent on channel or video launch, as response timing forms a major part of Roku certification criteria.This allows us to find and prioritize performance gaps, identify slowdowns, trace their causes, and tune performance to meet certification thresholds.
Adapting media to heterogeneous devices
As Roku covers a load of devices, we make sure that a Roku channel runs smoothly across the supported versions.Every Roku app developer on the team dives deep to adjust playback settings, content formats, and resolutions to account for these differences and keep video running smoothly on supported devices.
Case study: Custom Roku app for a music streaming service
A European music streaming provider needed a Roku app for its US expansion. Its existing cross-platform code couldn’t be reused, so the team built a native app with:
- Custom UI components matching the existing product
- Karaoke animations with synchronized lyrics
- Accessibility features for Roku users
- Roku advertising integration and custom player controls
Maneuvering around obstacles, while porting web apps to Roku
Adjustments of focus behavior
Regulation of Roku Keyboard settings
Fine-tuning of modal windows
Add Roku to your streaming platform mix
Expanding to Roku takes more than reusing an existing Smart TV app. Here’s how our engineers have handled the platform-specific challenges in real Roku channel development software projects.
Video player deployment
Whatever your decision on video player selection is, our expertise in working with a line of diverse players allows for the fortunate rollout of both scenarios:
- Getting the most out of the native Roku player
- Aligning any video player with the Roku specifics if you’ve already chosen the option perfectly fitting other platforms
TV Everywhere delivery
Regardless of how many platforms you tend to cover, we help you go beyond the capabilities of a standard Roku app builder with authenticated streaming and catch-up viewing on Roku, mobile, web, connected TVs, set-top boxes, and game consoles.
Limited SDK support for Roku
As the majority of third-party services often lack SDKs and libraries for Roku, while introducing plenty of them for other platforms, we’re always ready to gear up and assist with custom Roku TV app creation. Our experts can design new Roku-centric features for TV apps and games from scratch and ensure their smooth operation.
Have a Roku project in mind?
Tell us what you're planning. We'll discuss the scope and see which Roku channel development services fit your needs.
FAQ
Oxagile’s Roku channel development services cover everything you need to launch and scale, including native app development, UI/UX design, playback integration, modernization, monetization, accessibility, and certification preparation. They can also include ongoing maintenance, performance tuning, and support for new Roku OS versions.
Custom development costs depend on the app’s functionality, UI complexity, playback requirements, integrations, monetization model, and the rates charged by your Roku app development company. Building a new Roku app and adapting an existing streaming product can require very different budgets. Use our cost calculator for an initial estimate.
A custom Roku app typically takes three to six months to develop, depending on the project’s scope, existing infrastructure, and certification readiness. Complex UI requirements, third-party integrations, performance issues on older Roku devices, and failed certification checks can extend the schedule.
Yes. Oxagile’s Roku app developers work with existing applications to resolve playback problems, reduce memory consumption, update interfaces, and address certification issues. Modernization doesn’t necessarily require rebuilding the app, especially when its underlying architecture remains suitable.
Oxagile’s Roku developers test playback, launch times, navigation, accessibility, and performance on physical devices before submission. Their experience with Roku’s certification process also helps resolve less clearly documented requirements, including accessibility and CVAA-related cases that call for platform-specific solutions.
Source code ownership is defined in the development agreement and may differ in various Roku app development companies. For custom Roku app projects, the client can retain ownership of the application code and publish through its own Roku developer account. These arrangements should be agreed upon before development begins.
Oxagile provides ongoing Roku app maintenance and support, including bug fixes, playback troubleshooting, performance monitoring, and compatibility updates for new Roku OS versions. Our developers also handle feature requests, monetization updates, and integrations as your streaming service grows.
