AI can be the missing piece if you’re an:

Ad agency dreaming of

  • Immediate hyper-personalization of ads for large-scale campaigns.
  • Increasing ROI by speeding up production of ads with minimal investment.
  • Tweaking the ads based on their live performance.

Ad network aspiring

  • Pulling in a wider range of advertisers with DCO services, campaign assistance tools, and deeper predictive analytics.
  • Offering more competitive pricing by automating processes.

AdTech vendor seeking

  • Upgrading offering with AI-powered optimization and automation tools for any aspect of ad campaigns.
  • Scaling operations with AI-driven automation.

Got “ad processes headaches”? Pick your AI remedy:

  • Sharp user profiling with patchy data

    Using available datasets to extrapolate missing information, AI builds look-alike audiences and predictive profiles where direct matches in the existing data are lacking.

  • Optimized ad purchases

    AI model dynamically assesses user data and multiple parameters to determine the optimal minimum bid for each request, adjusting bids in real time to maximize ad sales and revenue per impression.

  • Automatic creatives production

    An AI generator for marketing creatives can produce a multitude of ad variants based on your inputs, then test and refine options automatically.

  • Continual ad adjustments

    AI-driven metric tracking can be seamlessly integrated into advertising campaigns to monitor creative success, with the data compiled into BI reports and automatically used to generate and refine more relevant ads tailored to each specific case.

Making AI your ally in 6 easy steps

Some of our clients approach AI integration with a “nothing else has worked” mindset. While this hesitation is understandable, when AI is thoughtfully aligned with your business objectives and the right tools from today’s vast options are selected, it becomes a measurable driver of profitability.

Take, for example, how the AI model Sora can optimize an automated video generation pipeline:

Data input

It starts by processing multiple hypotheses, generating text prompts, and producing several variations of creative content.

Ad placement

The generated creatives are uploaded via API into an ad placement system for execution.

Reporting

Performance data from the creatives is analyzed to identify the top ones.

Polishing

High-performing creatives are refined, while underperformers are regenerated for further testing.

Feedback loop

Insights from the creatives’ performance are used to train Sora, improving future text prompts and creative relevance.

Fine-tuning

Finally, the model’s settings are adjusted and optimized based on the results it produces.

Case in point: Cutting costs and efforts with an AI ad generation tool

The marketing agency that approached us had a clear goal: simplify the workflows, cut out inefficiencies, automate the repetitive tasks, and unlock more time and resources for the strategies that drive real impact.

Oxagile found the right AI pieces to complete this puzzle:

  • Automated campaign management. We introduced an AI tool that takes the reins of ad campaign creation and optimization. By automating everything from website scanning to ad launching, we’ve cut down on manual labor and the need for large teams.
  • Accelerated workflow. Our tool transformed the campaign setup process, reducing what once took days or hours to just minutes. This dramatic time-saving allowed marketers to quickly move from ideas to execution, freeing them to focus on high-impact strategies.
  • Enhanced campaign performance. The AI-powered tool doesn’t just set up campaigns; it continuously optimizes them. By adjusting bids and targeting in real time based on audience interactions, it keeps campaigns performing at their peak.

What sets the tone for our AI development

Tested impact

We believe in keeping things simple and impactful: we experiment with AI tools internally, vetting them thoroughly to ensure they tackle specific challenges head-on, and only the standout performers make it to our clients.

Speaking your business language

We cut through the noise to zero in on how AI can boost your bottom line. Our mission? To match you with AI solutions that fit your unique goals and adapt effortlessly to your fast-paced needs.

Granular approach

Thoroughly analyzing every facet of a company’s operations allows us to identify hidden opportunities for AI-driven enhancements. We focus on the areas where automation can deliver the greatest impact, and where raw data can be transformed into insights to fuel long-term success.

Want to know how we’d solve your ad bottlenecks with AI?

And how much time and effort would it take? Our AI development experts will share exact steps and provide a detailed roadmap to achieving your specific marketing goals with AI.

Take advantage of our cross-domain expertise

With Oxagile’s deep knowledge across AdTech, Generative AI, and video streaming, coupled with hands-on experience in 400+ of niche-focused projects, we can meticulously place each AI piece in its perfect position within your business, revealing its optimal fit and unlocking maximum value.

Turning your questions into valuable insights

Still searching for the answer you need? We won’t let your curiosity cravings go to waste! Don’t hesitate to drop us a question about any AI features or tools through our contact form!

What is an AI marketing content generator?

An AI marketing ad generator is a tool designed to streamline and enhance the creatives production process by utilizing artificial intelligence. It allows users to quickly create video clips, animations, and dynamic visuals based on text prompts or media uploads (stock images or your own).

This technology can transform static images or text content into engaging videos in a matter of seconds, making it ideal for use in social media, advertising, or even longer-form storytelling projects. Marketers can experiment with different aesthetics, styles, change accents, and voices, creating multiple variations of content, and test them simultaneously within one ad campaign for performance.

Moreover, if such a model is properly trained and its self-learning process is fine-tuned, it will be able to generate engaging text scripts on its own, which it will then use to create video content.

What are the advantages of integrating an AI advertising video generator?
  • Cost efficiency: AI-driven video production eliminates the need for traditional resources such as camera equipment, actors, microphones, or video editing professionals, significantly reducing overhead.
  • Creative scalability: AI allows for the rapid creation of multiple creative variations with minimal differences, enabling simultaneous testing of various ad versions to identify the most effective.
  • Real-time optimization: By integrating with analytical AI tools, video ads can be automatically adjusted based on audience data, providing real-time improvements and predictive precision for better results.
Are AI-generated videos immediately ready to be published?

AI-generated videos are often high-caliber with human-sounding speech and frequently ready for immediate deployment in advertising campaigns. Today’s advanced AI tools are equipped with features that deliver HD visuals, lifelike motion, and precise color grading, guaranteeing a professional finish. Moreover, these tools offer customization options, allowing marketers to tailor videos perfectly to align with brand standards and creative direction.