To gather broadcasters and advertisers together in one place and automate TV inventory selling, we, together with the client, a data-driven solutions provider, challenged ourselves to deliver an end-to-end AdTech marketplace for seamless ad inventory management, including advertising offering generation, order processing, and ad campaign performance monitoring.
As Oxagile has over 15 years of experience in all things online video and proven expertise in delivering AdTech software projects, our team made the most of this knowledge when the client involved us in the solution development.
So what’s the marketplace about in detail? What are the modules implemented and what is each responsible for?
Buying and selling processes are automated for advertisers and broadcasters, which simplifies all their interactions.
Our client’s partners and competitors are connected to the marketplace so that the customer can expand the sphere of influence.
A continual increase in the number of TV broadcasters provides advertisers with the impressive portfolio to choose from.
Maximum simplicity in pricing terms, ad scheduling, inventory management, and performance monitoring.
Thanks to meaningful reporting, broadcasters easily monitor inventory sales volumes, while advertisers get real-time updates about their order status whenever they want.
Signed TV stations
Households
Annual ad impressions
Increase in orders
Processed at a time for one TV station
