Bring your streaming straight to viewers with no slowdowns. Then delight them via a fame-accurate playback and precision-engineered interface. And meet them on any platform they want to explore.
Drawing on 20+ years of OTT experience and deep Smart TV expertise, we’ll carry Apple TV app development from architecture to release, manage the review cycle end to end, and extend your product across platforms with a production-ready rollout.
Design As a leading Apple TV app development company, we craft experiences that feel native on the big screen, with clear hierarchies and precise Siri Remote navigation making content effortless to browse. Thoughtfully composed TVML/UI components and interactive prototypes make sure viewers never get lost.
Development Effective tvOS application development begins with a solid architecture that scales. We use Swift and SwiftUI to build fast, responsive interfaces, while TVMLKit enables dynamic content without performance loss. Clean APIs ensure stability as features expand, adaptive streaming maintains video quality across connections, and FairPlay DRM secures premium content.
Testing Launching a tvOS app without proper large-screen, remote control, and performance testing leads to negative reviews and costly post-release fixes. Oxagile organizes structured beta testing via TestFlight and conducts testing on real Apple TV devices, validating 4K performance and focus navigation before submission. This proactive approach helps you reduce post-release support costs.
Certification Many Apple TV apps get delayed due to SDK non-compliance, missing metadata, or tvOS-specific UX issues. Oxagile prepares submission-ready builds aligned with the latest tvOS and Xcode, optimizes App Store assets, and guarantees full privacy compliance. We also replace unsupported web solutions with native authentication, accelerating approval, and improving visibility.
Expansion Going beyond tvOS doesn’t require a full rebuild. Proven components are reused, platform-specific layers are rebuilt only where necessary, and entitlement migration is managed without disrupting users. Shared technologies like React Native, Kotlin Multiplatform, or Flutter can reduce duplication where appropriate, resulting in lower effort and faster rollout.
Apple TV application development has its own quirks and hidden pitfalls. Forged in production, our team knows how to decode and tame them.
Legacy Apple TV apps rely on outdated technologies like Objective-C and older SDK versions.
To eliminate any risks for maintenance and compliance, Oxagile migrates legacy codebases to Swift and delivers full compliance with the tvOS 18 SDK and Xcode 15 requirements.
tvOS that relies on the Focus Engine can struggle with complex or diagonal navigation layouts.
Oxagile designs TV-first UI architectures and uses tools like UIFocusGuide for smooth, intuitive focus transitions across all interface elements.
Reusing iOS code for Apple TV without proper adaptation can lead to UX and navigation issues.
Our team builds shared logic layers and redesigns the UI specifically for tvOS. This leads to up to 70% code reuse and accelerates time to market without compromising user experience.
tvOS does not support WebView, which complicates web-based flows.
Oxagile replaces browser-based flows with secure native solutions such as QR-code authentication and implements dynamic interfaces using SwiftUI or TVMLKit where appropriate.
Don’t limit yourself to just one platform. We’ll bring your app to any major platform without a lengthy rewrite of your tvOS app.
Your users will enjoy the same seamless experience, while you’ll feast on sustainable growth and presence everywhere.
We know how to choose the right approach to deliver the best UX and performance on Apple TV:
We optimize every layer of a tvOS app to avoid negative reviews and post-release fixes:
React Native • JavaScript / TypeScript • Redux • TVML / TVJS • React Navigation • Storybook
HLS • FairPlay DRM integration • Bitmovin / THEOPlayer
Jest • Detox (iOS/tvOS) • XCUITest • TestFlight • Appium • GitHub Actions / Jenkins • Fastlane • SonarQube
Xcode • Sentry (tvOS) • Firebase Analytics / Firebase Crashlytics
Apple TV application development encompasses designing, building, testing, and submitting a tvOS app to the App Store. It includes crafting a native big-screen experience, implementing smooth Siri Remote navigation, optimizing video streaming performance, handling FairPlay DRM security, and managing App Store certification for a fast launch.
A company providing Apple TV app development services usually handles the entire process. They design the UI/UX with TV-specific navigation, build the core app logic, and implement monetization options such as subscriptions, TVOD, or ads. They also set up analytics using tools like Firebase or Adobe Analytics, including tracking session durations, drop-offs, and remote interactions. A/B tests and data are used to refine and personalize the app experience.
Yes, tvOS application development can leverage iOS code through shared logic layers. Our team adapts UI and focus navigation for tvOS, allowing up to 70% code reuse, preserving a native Apple TV experience and accelerating time to market.
Proper tvOS app development testing covers large-screen performance, remote navigation, 4K playback, and dynamic content handling. Beta testing via TestFlight on real Apple TV devices brings stability, reduces support costs, and prevents negative reviews.
Many tvOS apps face delays due to missing metadata, SDK non-compliance, or UX issues. A good Apple TV app development company delivers submission-ready builds, optimizes App Store assets, confirms privacy compliance, and replaces unsupported web flows with native solutions.
