Goals that brought the client our way
Smart TV app development
The client, a modern youth-centric TV broadcaster and content producer, sought an intuitive smart TV app featuring both live and on-demand video capabilities.
Samsung Tizen compatibility
An app that would make the most of all the unique UI functionalities and innovative technologies that Samsung Tizen OS has to offer.
Multi-platform coverage
Solutions for a range of other connected TV platforms, including those from LG and Sony, as well as Amazon Fire, Android TV, and Apple TV devices.
Opportunities that the client seized with our help
Entry into the lucrative TV app market and positioning their offerings in line with Samsung TV users’ expectations
A strategic promotion of the client’s unique video content within TV applications, maximizing brand visibility
Attraction of an influx of new users to their channel, enhancing reach and boosting overall video ad profitability
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Not a clutter of buttons, not a mere “search and watch”
That was the desire expressed by our client. To be more precise, they wanted an app that would ditch cluttered eyesores and content overload leading to decision paralysis, and ensure users find what they want in a heartbeat. At the same time, they envisioned an VoD, live stream Smart TV app for Samsung that provides a more profound and entertaining experience.
Here are the features that made all this happen:
Effortless streaming
Smooth and hassle-free live video broadcasting without any delays or buffering
Real-time comments
Access to user comments during a specific show in real-time
Browsable catalog
Convenient catalog navigation with on-demand video functionality
Integrated asset delivery
Streamlined incorporation of cloud and CDN for optimized content delivery
Language support
A user-friendly multi-language interface with real-time language switching
Customizable branding
Advanced options for easily altering the application’s look and feel
White-label nature of the app
One more objective of the client, which we decided to save for dessert, involved the potential to sell the application to diverse channels through white-labeling. And here’s why it’s effortlessly achievable now:
Rapid customization
The app's appearance can be easily configured for complete alignment with the distinctive branding of different TV channels.Swift adaptation
The app enables translation into various languages, without the hassle of tweaking code, and fast design modifications.
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