AdTech Development Company | Ad Tech Software Developers Services

What does your relationship with adtech solutions look like?

Crafting ad software
Adtech software vendors and product companies →
DSP, SSP, DMP, CMP providers
Ad networks, ad exchanges, private marketplaces
Ad quality solutions
Self-service platforms
→
Providing ad services
Marketing agencies engaged in wide-ranging campaigns →
Among the activities covered are advertising, brand marketing, digital marketing, paid media marketing, performance marketing, creative marketing
→
Content owning and showing
Video content producers, streaming distributors, publishers →
Telcos and video streaming channels
Pay TV, TV networks, multichannel video programming distributors
Production studios
Web and mobile publishers
→
Launching ads in-house
Large, enterprise-grade brands
Widely recognized industry representatives inspired to drive marketing campaigns without the third-parties

What can be our silver bullets for your AdTech needs?

Fresh start development

Launching an AdTech project from ground zero? Let’s do it together, in half the time. Our AdTech development team will go along with you throughout the entire MVP or a full-featured project way.

Consulting services

Our team of AdTech consultants and auditors is ready to come to rescue and advise on revamping infrastructure components or the cutting-edge tech to select from a stacked field.

Pursuit of perfection

From launching new features with Oxagile to augmenting your teams with our AdTech specialists, you might take your offer up a notch and let the improvements never cease.

Ready to know our adtech development company better?

Over 10 years of adtech solution development

Having a hand in the world-famous ad platform

Making a perfect tandem with OTT experts

We’ll deliver adtech solutions to all questions that puzzle you

ADTECH SERVICES TO UNLEASH THE POWERS OF PROGRAMMATIC ADVERTISING

Let tech advancements play to your advantage instead of blocking the quick launch of new features. Our adtech developers will support you in overtaking your competitors. What’s a silver bullet?

Ad software development and reengineering

Architecting and customizing DSPs, SSPs, DMPs, ad exchanges, private marketplaces
Infrastructure enhancements for performance and flexibility optimization
Continuous UI improvement
Detailed reports and advanced dashboards around ad campaign performance
Widening your solution’s integration potential within the ad ecosystem
Expanding targeting, embedding impression forecasting algorithms, perfecting attribution models

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LACK OF AUTOMATION GETS IN THE WAY OF AD EFFICIENCY

Save time and efforts on ad configurations and turn exhausting manual processes into simple 2-click actions. And that’s how our adtech development company proceeds with it:

Custom integration solutions to perform faster

Ad campaign runners and DSP aggregators
Media performance analytics unification (across DSPs, clients, campaigns, channels, etc.)
Self-service ad platforms — to speed up turnaround with clients
AI to automate operations
Task management solutions tailored to ad specifics — for standardizing ad activities
Ad creative management and optimization platforms

HOW TO REACH AN ELUSIVE AUDIENCE WITH ADS SOFTWARE DEVELOPMENT?

Conquering a huge digital space on top of traditional TV is likely to help you catch up with more viewers. What should be adtech software development tools and techniques to grow your revenue streams?

CTV and addressable TV is key

Dynamic ad insertion or SSAI: prefetch operations, scheduling, and VAST analytics
Harnessing CSAI for rich media ad experiences
Enabling FAST viewing to extend a traditional linear TV service
Offering various subscription-based models including AVOD
Furnishing powerful analytics to extract valuable audience insights or build lucrative ad sales packages
Involving AI tech for better context analysis and SPO

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ANY CLUES TO RAMP UP AD INVENTORY MONETIZATION?

Oxagile suggests reshaping yield management strategies through focusing on more consolidated ad inventory processing across multiple platforms. How is it possible?

Yield optimization tactics to build custom ad software

Header bidding deployment, pre-bid adapters integration, PMP implementation
Delivering a custom solution to achieve centralized ad inventory management
Seamless integration of an in-house ad inventory system with third-party ad software
Implementing converged ad sales systems and portals
Building PMP, PG, or PD for premium inventory
Leveraging programmatic to backfill remnant inventory
Adding AI for supply path optimization

Take your ad quality solutions to the next level with Oxagile

Accurate ad performance metrics

Get an all-round, accurate picture of advertising performance with statistical tools to measure first- and third-party data

Guarding brand safety

Prevent the ads from appearing in dubious context and illegal multimedia content, using our adtech development knowledge

Features for extra versatility

Anti-fraud tools to protect all steps of an ad campaign funnel, identification of fake ads, behavior authenticity assessment

Need help to build custom adtech software?

Whether you’re designing adtech software from the ground up or going to customize the existing solution, we’d be happy to strengthen your expertise with our adtech development experts.

Get in touch

Entrust your ad data to our DI specialists and adtech developers

Big data skills for bigger outreach →

To ensure immaculate processing of huge data volumes along with the analysis of ad campaigns and yield optimization efficiency

ML and AI for smarter deals →

Outperform your rivals through deep learning tools for tracking audience behavior, fair bid prices, and presently topical market rates.

BI knowledge for better decisions →

Turn in-depth audience analytics into customizable, interactive, and meaningful BI dashboards – the option your end users can’t do without.

Some of our adtech success stories are here

We’ve collected them so you can take a look at how Oxagile’s adtech developers help clients create new revenue streams, maximize return on ad spend, or enrich their adtech service offerings.

DSP aggregation tool Boosting process efficiency for marketing agencies→

Data-driven AdTech marketplace Automate converged advertising sales→

Yield optimization platform Optimizing online advertising revenues→

Cookieless user identity solution Rich media ads precision→

Video advertising platform Maximize video ad revenues→

Demand-side platform Core AdTech solution's architecture retooling→

Programmatic AdTech system ML-enabled adtech platform→

Reputation monitoring platform Multi-purpose marketing solution→

Automated practice growth Up to 30% conversion rate increase→

Intelligent shopping Custom experience-specific recommendations→

HR portal Feature-rich consulting solution→

All here

Our clients

I look forward to working with them again in the future!
The Oxagile team was essential to the success of Admeld. I’ve always been impressed by their engineering skills as well as their ability to suggest alternatives or give hard problems a fresh perspective.
They really care about their work and that was clear every day. It never felt like we were working with a “vendor”, Oxagile was part of our team. I look forward to working with them again in the future.
Brian Adams
Group Product Manager, Google

Sharing news and knowledge

News round-up, tech updates, and opinions backed by Oxagile's expertise — all this is here for you.

FAQ

What is AdTech as a service?

Adtech as a service is an innovative approach that allows businesses to scale and leverage advertising technology without having to handle all the setup and management internally. Companies can outsource various aspects of their advertising technology stack, including ad serving, data management, targeting, and analytics, while choosing specific services they need, such as programmatic ad buying, ad verification, audience segmentation, and more.

This way, businesses can redirect their focus and resources towards their core competencies while still getting access to advanced AdTech solutions to stay ahead of the curve and deliver a superior advertising offering to their clients.

What does AdTech product development company typically produce?

An adtech product development company typically offers innovative solutions for digital advertising, covering trends like connected TV, hyper-personalization, AR/VR, geotargeting, integrated customer journeys, etc. They develop tools such as programmatic advertising platforms and launch native advertising integrations to streamline ad campaigns.

Their solutions include demand-side platforms for real-time bidding, supply-side platforms for ad space management, ad exchanges for automated transactions, and ad servers for content display control.

Leveraging advanced technologies like machine learning, AdTech firms also excel in producing tools for contextual relevance, dynamic content modification, targeted campaigns, deeper funnel insights, and cross-platform consistency.

Which services does AdTech platform development comprise?

Ad tech platform development covers various services to streamline advertising workflows and boost ROI. It includes:

SSP and DSP tech development to provide control over data and media buying while cutting costs.
Creation of custom PMPs to enhance inventory and performance measurement for publishers and advertisers, respectively.
Optimization of ad exchanges for GDPR compliance, integrating AdTech expertise with data security.
Enhancing RTB platforms and refining programmatic campaigns to target users effectively.
Data management, cross-device targeting, and integration with third-party platforms, as well as tailoring solutions to meet the specific needs of advertisers, publishers, ad networks, and other AdTech players.

AdTech app development: What are the benefits of the service?

Diverse businesses, from publishers to AdTech vendors, can benefit from precise advertisement implementation via adtech app development, enhancing engagement and fostering quality relationships.

Efficiency improves with AdTech tools like dedicated ad servers, offering real-time insights and boosting campaign effectiveness.
Personalized storytelling, enabled by AdTech’s data utilization, allows brands to tailor narratives for consumers at various journey stages, reinforcing brand connections.
Accurate insights into the marketing funnel aid in better budgeting decisions, leading to higher conversion rates and optimal ROI.
Advanced tracking and monitoring capabilities ensure campaign performance aligns with strategic goals, while consistent brand representation across platforms builds trust.

Adtech development services to convert impressions into sales