From adult-only to family-friendly streaming
The financial pressures of 2023 led several SVOD service providers to increase prices for their services, resulting in a decline in consumers’ desire to spend on streaming services. This prompted media businesses to ask, “How can we reduce churn and attract new subscribers?”
In response to this challenge, media business owners pursued a strategy of consolidation and diversification. They began offering a wider range of content to viewers, including doubling down on FAST and live sports offerings. However, is the focus on this content the only approach to reducing churn? We would argue, “No.” Providing a hub for family-friendly content could be another effective way to retain paying members.
Would you be prepared for these nuances? Drawing from our experience working with various content aggregators and their requirements, we understand the essential best practices necessary for those seeking to expand their services to include family-friendly content. We will also discuss emerging trends and innovations in this area, and we are eager to explore these opportunities with you.
Unveiling the best kids streaming practices you may (not) know about
Considering the practices of industry giants such as Netflix and Hulu, various methods are employed to restrict the streaming of adult content to younger audiences. For instance, parents can create a child’s profile or control access to videos based on specific settings such as titles and age ratings. These configurations are safeguarded by passwords to prevent tech-savvy youngsters from making unauthorized changes. Unlike certain platforms like Apple TV, which lack dedicated children’s profiles, content restriction can still be managed through user settings.
Should you emulate the strategies of these industry leaders or forge your own path for young viewers? This question may be rhetorical. To spare you the need for extensive research, we’re sharing a selection of the best practices commonly utilized by our clients, as well as some that are currently gaining hot discussions among market representatives.
Ensuring a dedicated viewing story with kids’ profiles
Dedicated kids’ profiles for streaming platforms
Dedicated kids’ profiles are not a new notion in the media streaming industry. By enabling subscribers to apply strict restrictions almost by default, SVOD service providers ensure a child-friendly environment. Parents can set up separate profiles equipped with child-friendly content filters and device-specific viewing experiences, designating certain gadgets solely for children’s use. These measures may function at both household and individual profile levels, providing comprehensive control over how the younger generation leverages the household’s subscription.
Additionally, streaming platforms may provide recommendations tailored to the young audience’s viewing preferences. Leveraging age ratings and user behavior-based media asset attributes, they can not only deliver content that complies with ethical and legal regulations, but also ensure the delivery of films and cartoons that children will genuinely enjoy.
Interactive VOD experience for the whole family
Get to know about the technological perks we employ for our clients to grow the personalization of video delivery within their streaming platforms.
The advanced versions of kids profiles on streaming platforms give preferences to child-friendly user interface (UI) and user experience (UX) features for the enhanced viewing convenience. These profiles may offer simplified navigation, featuring easy access to feeds. The interfaces are designed to minimize complex menus and make it effortless for kids to switch between channels and content. Moreover, these profiles may prioritize ergonomic considerations, such as reducing eye strain by incorporating features like dimming options and setting viewing timers to limit screen time. While these benefits may come at a higher cost, they significantly elevate the overall viewing experience for young audiences.
Supporting family movie nights with child-friendly content
Automated tagging for quality control of the child content on streaming platforms is a vital mechanism to ensure that age-appropriate material reaches young viewers. Content providers and aggregators utilize intelligent tagging systems to categorize and label content, simplifying the identification of specific patterns. By leveraging advanced technologies such as neural networks, streaming service providers can automatically detect and tag scenes with content like smoking and other restricted elements. Although the implementation of such systems may present technical challenges and resource demands, the increasing prominence of artificial intelligence in content management suggests a promising path for enhancing child safety and user experience on streaming platforms while conserving human resources needed for content delivery.
AI-based detecting and tagging of adult scenes
Doubling the precision of age verification with AI
Age detection features in streaming platforms have become increasingly relevant for compliance with age verification regulations. While traditional age gating methods may be prone to manipulation, such as simply clicking “yes” to confirm age, more advanced approaches may ensure more honest verification. One of such methods involves the utilization of AI-based age estimation technology that analyzes physical features to accurately define a viewer’s age. However, implementing these advanced age detection systems presents technological and logistical challenges, particularly concerning compatibility across various devices. While it may be feasible for devices equipped with cameras, such as phones, the integration with TV platforms poses additional complexities.
Getting started to win the hearts of households
We have a proven ability to tailor content for families, ensuring an enjoyable and safe viewing experience for younger audiences. Leveraging our expertise in online video solutions, we guarantee the expansion of your content offerings within industry standards and viewers’ preferences.
