Adtech platform development

Leverage our adtech and AI expertise to automate your campaigns while supercharging ad inventory management, yield optimization, and audience targeting. The technology revolution in the ad space paved the way for a stronger, more transparent, and manageable ecosystem of digital advertising, through the power of adtech solutions.

We tailor our offering to your specific place in the advertising value chain:

  • AdTech companies
  • Publishers
  • Exchanges
  • Agencies
  • Brands

Our adtech platform development services in detail

Tap into our extensive expertise and discover plenty of opportunities for delivering high-quality AdTech experiences.

Ad inventory management systems

Optimizing ad space and increasing high-value placement

We build and customize products that cover end-to-end ad inventory management, including that of multimedia content over digital advertising channels. Our solutions allow producing the highest average RPM through a smarter allocation of digital ad space to the mutual benefit of publishers, brands, and ad platform owners.

Real-time bidding platforms

Enhancing bid amounts and impressions

Rely on real-time bidding (RTB) as part of programmatic advertising to target ads with unprecedented accuracy and speed. Automate auction participation and impression sales for a variety of ad types across desktop, mobile, and TV. Increase the value of remnant ad space, get pricing precision, and prevent your ads from being shown in dubious places.

Custom demand-side platforms

Streamlining ad buying

Our adtech development team builds robust demand-side platforms that help advertisers effectively manage their campaigns. With a custom DSP, you can efficiently buy inventory from multiple ad exchanges through a single interface and then automatically perform advanced real-time analysis to gauge impressions for RTB. Optimize ad buying based on key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA).

Tailored supply-side platforms

Maximizing the advertising yield

Take full advantage of a tailored supply-side platform (SSP) to optimize the process of ad selling. Smartly manage your ad space, automatically generate the optimal impressions for ad exchanges, and perform a slew of simultaneous transactions. Tap in a custom SSP to expand your client base and increase revenues across all sales channels while ensuring dependable channel conflict avoidance.

Data management platforms

Generating result-driven insights

A crucial component of our adtech platform development offering, data management platforms collect data from an array of sources and organize it in a comprehensible way, making it available for other adtech platforms. Leverage our BI and ML know-hows to unlock never-before-possible insights into your audience’s needs, habits and expectations — so you can target them across all channels, improving your marketing campaigns and turbocharging sales.

Give it a start!

The market of digital advertising isn’t limitless. Talk to us today to find out how you can get your fair share of this pie with the technology that fits your vision and strategy. Just drop a request, and our adtech experts will get back to you to take it further.

Why Oxagile

We are on the same page

We are proud of our solid domain knowledge and understanding of what it takes to deliver successful adtech solutions. Coupled with our refined engineering competencies, this makes up a success formula that has been standing the test of time since our inception in 2005.

Complexity is not a stopper

Use our machine learning expertise to address complex problems with confidence. Capitalize on cutting-edge ML technology to pinpoint the optimal bid amounts for RTB traffic, enhance the impressions data with relevant demo­graphics info for better targeting, and more.

Next-gen video expertise

The cutting-edge of video advertising is our forte. Hire our experts in AdTech solutions development to implement server-side ad insertion to counteract ad blockers, or let us help you leverage addressable TV to reach target audiences with relevant creatives, while building on deep campaign performance insights.

Featured case studies

Check out the unique business challenges we have solved for the world’s leading companies. We synergized our multi-year expertise around custom adtech platform development to dive deep into each projects’ specifics and achieve measurable business results.

  • I look forward to working with them again in the future!

    The Oxagile team was essential to the success of Admeld. I’ve always been impressed by their engineering skills as well as their ability to suggest alternatives or give hard problems a fresh perspective.

    Brian Adams
    Group Product Manager, Google

Build an advanced adtech solution

Does your current platform leave major challenges unaddressed? Contact us today, and an expert in adtech solutions development will get back to you ASAP to discuss the ways to reach your business goals.