With today’s global marketplace being a challenging game of tech, enterprise web portal development is a no walk in the park. Building a competitive digital presence means handling myriads of business specifics, massive data loads, and explosive traffic growth for good measure.

What’s going to rock it across web portal development in 2019? A good grasp of it helps tool up for the new call. Let’s take a look at a short chart of tech trends that you may well need to leverage in your next web project.

1. Artificial Intelligence, Machine Learning, and Computer Vision

Building a neural network and training it on massive data to perform complex analysis, offer recommendations, or make predictions becomes a mission-critical step for a wealth of businesses — from self-driving car manufacturing to healthcare and security services.

Yet, advanced algorithms that underlie neural networks can’t propel your strategy on their own. Be it cognitive computing or forecasting engine, the predictions need to be visualized and contextualized through web portal design to make for a valuable business intelligence.

Say, your client needs a demand-side platform capable of managing huge volumes of consumer data and ad exchange. Machine learning algorithms prove instrumental in processing massive datasets, making conversion estimations, and calculating a bid for every impression. Could there be a better way to automate the meticulous routine?

When it comes to adtech, content-sharing portals can capitalize on machine learning analytics for a much more efficient and intelligent ad placing. Being an ad-rich environment, content-sharing platforms impose certain risks for brand-sensitive advertisers.

Under frequent and vast content updates, it gets somewhat tricky to monitor if the ad placement context is offensive or not. A good solution can be to implement machine learning algorithms trained to detect inappropriate content based on human-verified examples.

The algorithms are also capable of learning historical performance data and analyzing insights from other advertisers, all the way to compiling forecasts on how well a campaign will engage a particular audience. Machine learning-enabled web portals help monitor user behaviors, define patterns, predict peaks, handle problems, and more.

With the ability to extract critical data from digital images, videos, or real-world settings, computer vision systems bring tangible value to versatile businesses — from media platforms to large retailers to police departments. Be it biometrics, forensics, augmented reality, or industrial QC — image analysis systems can unlock new horizons in enterprise web portal development.

2. IoT, Cloud App Management, and MAM Orchestration

IoT solutions produce huge volumes of data to be translated into valuable insights or actionable knowledge. Business intelligence works its magic here with web dashboards for connected device management — this is where data becomes informed decisions.

Custom IoT portals serve as web interfaces that communicate with sensor or proximity solutions and exchange data with IoT storage via JSON and lightweight RESTful APIs. With their advanced business logic for workflow automation and reporting, IoT portals enable users to securely manage information in real time and undertake remote end-to-end analysis of datasets from global networks of connected devices.

As for enterprise cloud services, a true pain point is to monitor usage and analyse billing data for a huge number of services. Cloud management portals ensure streamlined access to all digital subscriptions and help control traffic, spending, and billing via reporting dashboards. Keeping tabs on the stats makes it easier to plan future capacity and tailor cloud size and scalability strategies.

To stay ahead of today’s lightning-fast content-sharing competition, companies go all out to produce more content for as many platforms as possible. Broadcasters are under pressure of harsh deadlines and SLAs — and that’s where MAM orchestration solutions come in.

MAM orchestration portals juggle countless tasks, orders, editing jobs, QC operations, techs and disparate systems. A web MAM orchestrator can well become a central workflow hub that helps cut expenses and turnaround time by automating the entire cycle of manual media management procedures.

With minimal to no operator input required, under protected access to sensitive content or business-critical information, orchestration portals ensure flawless workflows across locations, distributed teams, external clients, or third-party service providers.

3. Blockchain Ecosystems

Designed to handle sore points in sophisticated systems, blockchain technology can easily arrange complex multi-tier interactions and ensure unparalleled transaction transparency and security. Via fully integrated web portals, blockchain ecosystems serve as a supporting structure for the rapidly evolving industry of cryptocurrencies.

Whether your client requires a secure environment to privately store keys in or trade cryptocurrencies across a multitude of accounts, a fault-tolerant wallet complete with a safe web portal for digital and fiat currencies exchange will make a decent first aid kit.

To furnish blockchain solutions with an intuitive navigation infrastructure, businesses consider building a custom blockchain browser or a block explorer web portal. Be it an enterprise-level system or a small-scale solution for a closed number of stakeholders, its users appreciate smooth controls, balance and transaction monitoring, fast search capabilities, and comprehensive stats reporting.

A strictly confidential digital being, any smart contract still needs data outside its network to trigger executions. To garner critical data from third-party services and submit it to a blockchain, the distributed ledger requires a highly specific agent called an oracle.

An oracle app is an agent that establishes a seamless blockchain-to-web communication and consults trusted sources to find out if the contract’s predefined conditions are met. On top of that, blockchain smart contracts may well need a platform where users can reach out to an expert for security audit. This is yet another case where building a robust web portal can be a solution.

One more challenge for web portal development companies to tackle within the industry of cryptocurrencies is creating a robust blockchain portfolio management app. To get instant access to the obtained items, analyze exchange and investment risks, and stay alert on the market dynamics to join trades just in time, web portfolio monitoring app is a go-to solution for any blockchain contributor.

4. Augmented and Virtual Reality

Building a next-gen web portal that features a compelling AR or VR experience is a feasible way to reach a global audience and add tangible value to your business. Highly immersive 3D content gives a deeper understanding of an object than a 2D image and helps deliver stunning UX, opening up unparalleled user engagement opportunities.

Today, tools like WebVR and WebXR make mixed reality experience widely accessible on the open web. With no need to buy costly full-fledged headsets, users can now reach 3D content via their smartphones, tablets or cheap cardboards. And sure enough, AR and VR software can do lots of amazing things on the web.

WebAR on a food ordering website.

Want to enable your online shoppers to see how a new piece of furniture or appliances would look in their apartment? With AR, you can visualize physical products and environments to ensure advanced test-driving experience. From virtual tours to remote locations and lifelike scientific labs to PTSD rehab or sports facilities — web portals can be optimized to support any type of content and reality device.

A well-rounded web portal development team with enough expertise in AR and VR can help revolutionize your digital presence in dozens of industries. And the most exciting thing about it is to unleash imagination and devise some scintillating features for your web portal design — from a promotional 3D hologram to a 360-degree live video streaming.

Catch the New Wind, Drive the Competitors Out

To recap, web portal development doesn’t come down to just providing reliable access to well-structured digital content. On top of building dynamic and adaptable mobile-first interfaces for every device and orientation and ensuring transparent workflows, developers should also take good care of the most tech-savvy clients across the innovation frontier.

With AI, orchestration, blockchain, and AR or VR functionality that clients wish to incorporate into their user-facing web forefronts, portals tend to become tailor-made online business solutions that bring customer interactions to a whole new level.

At Oxagile, we build scalable portals optimized for high availability, quick response time, load resistance, and uncompromised security. Drop us a line if you are pondering a new web portal development project — and we’ll get back to discuss the way we can address your business needs with an advanced tech that fits the bill.