AdTech development services to convert impressions into sales

Your tech knowledges gaps aren’t closed, delays hinder performance, and many needs remain unimplemented. And that’s how our AdTech development company proceeds with assisting you:

• Custom integration solutions to optimize the accuracy, engagement, and reach of ad campaigns
• Ad campaign runners and DSP aggregators
• Media performance analytics unification (across DSPs, clients, campaigns, channels, etc.)
• Self-service ad platforms to speed up turnaround with clients
• AI to automate operations
• Business intelligence for better reporting
• Adapting DSP’s features to your needs
• Optimizing DSP’s tech stack, UX

Whether you seek to monetize your SSP or your advertising expertise, our AdTech development knowledge will bring you extra powers, such as:

• Custom SSP solutions for monetizing advertising expertise
• Enhanced control over traffic with precise targeting and automation
• Optimized supply paths for efficient ad delivery
• Cost-effective management to prevent poor-quality ads
• Transparent reports and user-friendly dashboards
• Expanded integration capabilities within the ad ecosystem
• Upgraded UIs and streamlined workflows for users
• AI automation for onboarding and context targeting
• Optimized performance during high traffic

Conquering a huge digital space on top of traditional TV is likely to help you catch up with more viewers. What AdTech software development tools and techniques would help you grow revenue streams?

• CTV and addressable TV is key
• Dynamic ad insertion or SSAI: prefetch operations, scheduling, and VAST analytics
• Harnessing CSAI for rich media ad experiences
• Enabling FAST viewing to extend a traditional linear TV service
• Offering various subscription-based models including AVOD
• Furnishing powerful analytics to extract valuable audience insights or build lucrative ad sales packages
• Involving AI tech for better context analysis and SPO

Oxagile suggests reshaping yield management strategies through focusing on more consolidated ad inventory processing across multiple platforms. How is it possible?

• Yield optimization tactics to build custom ad software
• Header bidding deployment, pre-bid adapters integration, PMP implementation
• Delivering a custom solution to achieve centralized ad inventory management
• Seamless integration of an in-house ad inventory system with third-party ad software
• Implementing converged ad sales systems and portals
• Building PMP, PG, or PD for premium inventory
• Leveraging programmatic to backfill remnant inventory
• Adding AI for supply path optimization

We address the advertising demands of eCommerce and strengthen retail media networks by forging strategic alliances with AdTech solution providers.

• Target specific product categories and audience segments
• Offer inventory management for onsite, offsite, and in-store ads, including recommendations
• Ensure scalability and operational efficiency for retailer demands
• Design ad servers for quick access to data and ad placements
• Integrate retail media networks with e-commerce platforms
• Ensure performance stability and accurate data synchronization
• Secure customer data in compliance with regulations
• Enhance insights using AI and BI tools
• Maximize targeting opportunities with robust data infrastructure
• Facilitate cross-device user tracking for campaign insights