Project overview

A cloud-based executive coaching system that enables business mentors to conveniently manage all aspects of their corporate activity while providing clients with a confidential, distraction-free training environment.

Client: AIIR Consulting is a U.S.-based firm that offers executive coaching and leadership development services delivered through face-to-face meetings as well as via a proprietary cloud-based platform.

Project overview

Professional Services, Education
Delivery Model
SLA-driven task backlog delivery (TM-based)
Effort and Duration
12 months, 50 man-months
PHP, JavaScript, Symfony2, jQuery, Apache, MySQL, Twilio, Zendesk, Vidyo

Business challenge

The client is a leading consulting company that provides a variety of corporate coaching and leadership development programs to industries from retail to agriculture. The client saw fit to develop a feature-rich platform to help automate administrative workload for the company’s coaches.

At the same time, the client wanted to make the new solution part of its offering for premium clientele, as well as maximize monetizing opportunities via white label functionality.

Oxagile’s differentiators

Oxagile’s differentiators

From the start, Oxagile’s deep understanding of e-Learning systems and experience with building online training solutions presented a crucial advantage.

To maintain a competitive edge in a fast-changing business landscape, the client had to ensure new features could be delivered fast and meet the quality standards of top executive clients. Oxagile was able to set up a flexible and transparent process to accommodate the changing requirements, as well provide a Certified Scrum Master to oversee the team.

Delivered solution

Oxagile developed a SaaS-based business training portal that allows talent managers, business coaches, executives, and employees maximize the impact of development programs and conveniently monitor progress, costs, ROI, and more — all in a single environment.

Key Features and Highlights
  • Versatile user management with support for such roles as Coaching Administrators, Coaches, and Clients
  • Subdomain management system for company accounts
  • Training program and engagement management for individual and group studies
  • Shared calendar for clients and coaches complete with seamless Outlook integration
  • State-of-the-art videoconferencing feature for live sessions
  • Chat with persistent history and offline messaging support
  • A library feature with a sleek, modern UI
  • Secure file sharing for all users and study groups
  • Coaching notes and comments for clients
  • Custom survey and notifications constructor for coaching administrators
  • Coach and study program ratings
  • Rich analytics and reporting for coaching efficiency insights
  • Archiving of completed engagements
  • Help desk with a ticketing system
  • White label capabilities
  • High scalability with support for over 10,000 users

Coaching Zone. To start a new engagement, a Coaching Administrator connects the client with the most appropriate coach and specifies the required coaching program. (It’s also possible to organize group learning and add multiple coaches.) The resulting Coaching Zone account is a single working space for all coaches and clients involved in the engagement.

From there, they can use a shared calendar to conveniently schedule sessions and export meetings to Outlook, use the videoconferencing feature for instant face-to-face coaching, seamlessly upload and share files, chat one-on-one or in a group, and access a library of private and shared documents.

Customizable surveys. The custom survey module assists in creating and sending out surveys tailored to a particular program or engagement. The Coaching Administrator can apply filters to existing surveys and send reminders to those who failed to complete the survey. Based on this feedback, the solution calculates coach and program Net Promoter Score.

Data center. This module enables organizations to visualize the impact of their coaching investments in real time. HR professionals can utilize advanced analytics to assess coaching KPIs (such as staff morale and reduced turnover), estimate coaching ROI, and generate aggregate reports that can be exported to Excel for further analysis.

Security. Considering the confidential nature of executive coaching, Oxagile paid special attention to system security during the development. Some of the implemented security best practices included password and chat encryption, elimination of XSS vulnerabilities, and regular security auditing.

Business value

Thanks to clear-cut requirements prioritization early in the project, all business objectives were successfully achieved. The client received enterprise learning management platform with an abundance of features for every type of user, be it a talent manager responsible for the top management’s training or an executive looking to increase their department’s efficiency.

The client recognized the team for their accessibility, work ethic, robust processes, flexibility, and overall product quality.

The rollout of the new SaaS platform helped open up a new revenue channel and greatly boost AIIR’s service offering to its Fortune 500 clientele. Building on this success, Oxagile will continue to work on the project to provide more value via new features and enhancements.

  • We exceeded our business targets and opened up a new revenue channel.

    Our vision was to create a coaching analytics system where coaching is married to big data. In under 10 months, Oxagile delivered a fully functional system that is currently adding exponentially greater value to our clients.

    As a result, we exceeded our business targets and opened a new revenue channel that is pushing the limit on what our field can achieve.

    Oxagile’s careful, innovative, tireless, and consistent execution has made them a critical partner to our business and the ongoing success story at AIIR.

    Jonathan Kirschner
    Chief Executive Officer, AIIR Consulting LLC