Scalable eCommerce Solution for Media and Entertainment by Oxagile

What did the client bring to the table?

Clear vision
The client had a clear business model of earning a commission on every transaction while acting as a quality guarantor.
Our first task was to translate that vision into structured product requirements and agree on an implementation plan together.
Ambition for multiple selling models
The platform needed to support several commerce flows at once: standard purchases, crowdfunding campaigns, and auctions.
Each mode was supposed to carry different transaction logic, state management, and UX unified under a single product.

Readiness for spike traffic
The client anticipated a sharp traffic spike of concurrent users hitting the platform the moment it went live.
The system had to be ready for that peak without degradation and remain cost-efficient during quieter periods between spikes.
International shipping plans
The initial launch was US-only, but expansion into Europe, Australia, and beyond was part of the roadmap from the start.
The architecture had to support international growth: distributed users, multiple regions, localized shipping, without a rebuild later.

What solution did Oxagile deliver?

A two-sided marketplace connecting artists with their fans, where talent sells merchandise, exclusive experiences, and one-of-a-kind moments directly to the people who care most about them.

Any number of artists and fans can join as the platform scales without a ceiling
No geographic restrictions: creators and admirers connect from anywhere in the world
Multiple selling models: standard purchases, crowdfunding campaigns, and auctions
Microservices architecture keeps the system modular, fast, and ready to grow
Rapid deployment and global infrastructure powered by Amazon Web Services

Beyond eCommerce: A platform built on dedication

How connection becomes commerce

Artists list their offerings

Verified talent signs up on the platform and creates listings for whatever they’d like to offer their fans, like merchandise, exclusive experiences, event access, or personal meet-and-greets.

Fans choose and complete the purchase

Fans browse available offerings, select the one that means the most to them, and complete a secure payment to claim it.

The platform manages fulfillment end to end

The system takes over from there, coordinating order processing, payment settlement, and shipping logistics with built-in quality checks.

Where both sides win

Our client was inspired to create a scalable eCommerce platform uniting actors, sportsmen, singers, and writers on one hand and their admirers on the other, connecting two worlds that rarely interact directly, yet have everything to gain from doing so.

Stars:

Boost their revenues by selling experiences or goods
Promote personal branding, offering their merch on the platform
Expand their audience and strengthen ties with dedicated fans

Fans:

Support their fav bands or teams financially
Make their dreams come true, attending joint events
Get merchandise items and autographed posters

Solution features: from sign-in to shipping

Our team implemented all features required for the end-to-end shopping process, including:

Facebook, Apple ID, and Google user authentication
Celebrity invitation module
Celebrity store page
SKU management
Order management (including order creation, tracking, and cancellation)
Shopping cart
Inventory management
Integration with payment services
Chatting with website administration
Notifications
International shipping

Delivering reliability and scalability at all levels

These were two primary requirements for the solution. To maintain a high level of system performance even during the increased server workload and to support the unlimited number of platform users, Oxagile’s team opted for:

Microservices architecture along with a database-per-service approach
AWS Load Balancer Controller
Horizontal Pod Autoscaler
Relational Database Management System

Letting experiences fly across the globe

Starting with 60 big names, the solution soon welcomed more celebs willing to share positive experiences and meaningful goods with their fan base.

As the solution delivered by Oxagile promptly addresses all scalability challenges, the service is likely to continually expand the portfolio of stars, each offering an unforgettable experience, and multiply the number of happy fans from the U.S., Europe, Asia, and Australia.