Our client helps advertisers, publishers, and marketplaces gain visibility into media performance and maximize return on digital ad investments.
The system provides media buyers and sellers with consistent data to assess campaign performance and optimize inventory quality.
To keep bringing value to end customers by enabling deeper data granularity, optimized performance, and modern visualization, the client was looking for mature BI expertise to build an analytics platform for taking their SaaS solution to the next level.
Given the business-critical nature of the project, our team self-organized to work in parallel. While data engineers were building the ETL (Extract, Transform, Load) pipeline, BI engineers dived deep into the reporting part of the solution and custom visualization activities powered by JavaScript data visualization libraries.
With just a few clicks, users can filter campaigns by numerous parameters and easily access a snapshot of key performance metrics.
Our client’s solution integrates with major social media platforms (Facebook, LinkedIn, and a few more). Working with the client’s UX/UI team, Oxagile develops custom dashboards to visualize advertising campaign performance.
From providing data engineering services to crafting powerful data visualization solutions, we help companies discover actionable insights with up-to-the-minute analytics. Contact us with your specific needs, and we’ll get back to you with a tailored plan to unlock the power of data for your business.
Making sure the solution meets strict SLA requirements was among our top priorities. Our engineers carried out a variety of strategically planned optimization activities that included:
of the dashboards fire up in under 5 seconds
of the dashboards come through in under 10 seconds
sec is an average request time
seconds is an average request time
With users in mind, we gave special priority to a fully modernized user interface and well-thought-out visual components. What was delivered:
Our deep expertise in Looker, an award-winning data platform from Google, was instrumental in helping the client eliminate dependency on costly third-party components while expanding the solution’s capabilities. The new solution seamlessly integrates with the existing web application and provides end customers with consistent and unbiased data around their marketing performance — all in an easy-to-understand and actionable way.
