Addressing your key OTT business needs

With over a decade of online video experience under our belt, we are well-acquainted with the most pressing concerns of the industry — and ready to answer the challenge.

Expand your reach

Extend your offering to millions of new viewers by developing custom OTT applications for iOS and Android, web, smart TVs, STBs, or anything else. Make your content more accessible to encourage consumption and minimize OTT churn.

Ensure customizability

Leverage our multiscreen expertise to offer revolutionary app functionality wrapped in a modern, easy-to-navigate UX. Build custom UI components to deliver uniquely engaging experiences that will set you apart from competition.

Improve QoE

Build upon our performance know-hows to ensure your app delivers an outstanding experience. From early non-functional requirements analysis to rigorous performances engineering to continuous performance testing — we cover all bases to make your OTT app shine.

Personalize at scale

Collect and analyze detailed user behavior data via your frontend OTT app and use it to power BI analytics on the backend. Implement precise, AI-driven content recommendations, layout management, and intelligent payment model selection to increase viewer loyalty and retention.

Increase ARPU

Use our comprehensive OVP development expertise to improve revenue generation. Tap into targeted TV advertising, upsell premium services, or promote special offers to increase subscriber loyalty. Incorporate effective, flexible payment models to secure your profits an improve ROIs.

Own your solution

Avoid vendor lock-ins, recurring license fees, and slow, expensive customizations that come with off-the-shelf solutions. Go custom to retain full rights on the final software product, leveraging your IP ownership to increase your market capitalization.

Building the perfect OTT app experience

Excellent UI and UX

  • Creating iconic design that sets your brand apart
  • User-centric analysis and journey mapping
  • A/B and multivariate user behavior testing
  • Easy user onboarding and intuitive navigation
  • Sharp and consistent look-and-feel across devices
  • Stunning animations and effects
  • Intelligent on-the-fly UI customization
  • White-labeling capabilities for easy app rebranding

Fully-featured experiences

  • Data-driven user experience
  • Interactive EPGs
  • Continuous watching across devices
  • Catch-up, start over, and time shift functionality
  • Live-to-VoD and instant replay capabilities
  • Personal favorites and bookmarks
  • Multi-profiles and parental controls
  • Advanced subscription management

Second screens

  • Engaging viewers who use another device while watching
  • Synchronized multi-device experiences
  • Boosting loyalty and retention through interactivity
  • Addressable and adaptive advertising
  • Advanced social features
  • Bonfire content personalization
  • Voice-powered interaction and navigation
  • Cross-selling and upselling opportunities

On any platform

  • Native mobile apps (iOS, Android)
  • Responsive mobile-first web applications
  • Smart TV apps (webOS, Tizen, etc.)
  • Set-top box solutions and gaming console apps

Flexible layout management

  • Centralized orchestration of targeted experiences
  • Real-time layout management across devices and platforms
  • Granular visual content programming
  • Adjustable monetization workflows and subscription models
  • Attractive content feeds with curated promo imagery and AI-driven metadata

Connected TV advertising and monetization

We have in-depth knowledge of adtech and martech domains to help you choose from multiple commercial opportunities and implement the best solution for your business:

  • Apps supporting diverse business models, including SVOD, AVOD, TVOD, EST, and PPV
  • Fully customizable personalized offers, coupons, and promotions to increase engagement
  • User behavior testing and BI analytics to find the model that best suits your business needs and minimizes churn

End-to-end OVP expertise

Our team wields versatile hands-on expertise in every facet of OVP development, ensuring seamless operation of your OTT app from the earliest stages of content acquisition to multiscreen delivery.

End-to-end OVP expertise

Bolstering your success with critical tech capabilities


Blazing-fast frontend performance

  • GPU-powered UI rendering
  • Optimized RAM and CPU usage
  • Focus on extending battery life
  • Performance-driven UX and UI design
  • Smart resource caching and load optimization
  • Ensuring speed and reliability in high-load conditions
  • Performance engineering and testing throughout the entire SDLC

Industry-best QA

  • Testing on 100+ real-world devices
  • QA strategy tailored for your project’s success
  • In-house, ready-to-go test automation framework
  • Highly performant automated smart TV testing
  • Comprehensive UX and UI testing
  • In-depth application security testing
  • Localization and internationalization testing
Backend integration

Seamless backend integration

  • OTT platforms (Kaltura, Vimond, Brightcove, Wowza, Red5 Pro)
  • Adtech platforms and SSAI-based solutions Payment systems
  • BI solutions (user behavior analytics, OTT churn analysis, and more)
  • AI-driven recommendation engines
  • Content management and DRM solutions
  • Cloud storage solutions

Ready to talk?

Drop us an email describing the app you need, and our OTT experts will get back to you with professional advice and estimations.