Trend that is shaking up EdTech solutions, empowering learning platforms and educators to grow and lead
No matter how intriguing the idea of reading a lengthy guide on organizing sock drawers or an article on squeezing 20 Excel sheets into one page may be, today’s users are more likely to opt for short training videos that uncover these secrets in no time, all accompanied by some nice music. And the numbers are screaming it loud and clear:
And there’s a sound rationale behind this: according to Forbes, viewers remember 95% of the content when presented through video, whereas only 10% is retained when reading the same message in text.
For educational content creators and distributors, this obsession with easily digestible videos can become a golden ticket, which, like any treasure, should be handled with care. In a landscape saturated with educational videos on platforms such as YouTube and intense competition among educational platforms, merely offering video lectures embellished with animations, graphics, slides, and music is hardly enough to captivate prospective corporate education seekers and maintain a loyal student community.
So what makes an educational video stand out and become a competitor with a blockbuster? Which interactive features would captivate high school students and hook busy professionals? Oxagile’s years of hands-on experience collaborating with educational platforms unlock practical answers to these questions.
Since the term “video-based” covers a wide range of components, we’ll outline the technical capabilities it entails and highlight ideal situations to incorporate them into an EdTech solution to help you identify those elements that promise the highest value in your case.
Our clients in the education sector often start listing their training video issues with the primary one being the absence of synchronous two-way communication between students and teachers. Fortunately, it is easily solved by incorporating live video conferencing, instant messaging, audio and video chats, screen and whiteboard sharing, media exchange, and other RTC-enabled capabilities to drive meaningful real-time collaboration.
A young student named Billy starts watching a long presentation. As he goes through it, he encounters a complex explanation that confuses him. He pauses to look up a clearer explanation on Google, and in just 5 minutes, thanks to the magic of recommendation algorithms, he’s off reading a Wikipedia article completely unrelated to what he initially wanted to clarify.
On a different platform, which opts for live video-based learning, another student named Jack uses instant messaging whenever he has questions for immediate clarification and is enjoying the luxury of whiteboard sharing during presentations, saving him from the hassle of scouring the entire internet for quick feedback and explanations.
Perhaps there’s no need to say whose learning experience is more enjoyable and faster, right?
Ever heard of Black Mirror: Bandersnatch, an interactive film where viewers control how the plot unfolds by making choices on behalf of the lead character? Well, this is a great example of a video-based branching narrative, which is basically a non-linear story with multiple options for viewers to choose from.
In eLearning settings, a branching narrative allows learners to try different hypotheses, challenge their assumptions, and explore the positive and negative consequences of their choices.
Our young and quickly growing friend, Billy, joined a retail company and underwent sales training primarily through PowerPoint presentations and lectures. And, naturally, he faced difficulties adapting to various customer behaviors and objections and couldn’t close a single sale without senior manager consultations.
Meanwhile, Jack found himself at a company that used corporate eLearning videos with embedded branching storytelling, which helped him develop the right decision-making and advance the skill of dealing with “online is cheaper” debates and even customers’ demands for a cat’s birthday discounts.
Can you guess who contributed to a boost in the store’s revenue?
Running beside the video, time-synchronized transcripts highlight words as the video progresses. Additionally, these transcripts can be generated in real time, providing a live feature. This means lectures, webinars, or any online event can be automatically transcribed as they happen, maximizing the interactive potential of video training.
Here’s our Billy, settling into his first office job, eager to refresh his memory identifying phishing attempts after a recent data security employee training. He begins searching for the specific part in the video, but after wasting a lot of time, he gives up. A few days later, the company gathers all employees again to talk about how Billy fell for a suspicious website, and now everyone needs to undergo training. Again.
In contrast, Jack, the lucky employee, is taking advantage of video-based learning on the same topic, where videos are complete with interactive subtitles, making it super easy to search for the information he needs in the transcript and quickly navigate directly to that point in the video.
Do we need to explain that this seemingly small detail not only saved the company a significant amount of funds, but also preserved its reputation?
Otter.ai introduces live notes for Zoom
Nothing screams interactivity louder than the cutting-edge artificial and virtual reality technology. In AR and VR-enabled interactive video training, learners are immersed in simulated environments and real-life contexts to acquire knowledge and practice skills. 360-degree videos, also known as spherical or panoramic videos, provide an alternative approach to using interactive videos that do not require headgear.
In addition to superior engagement, immersive videos help create cost-effective and safer training scenarios by allowing learners to experience a target environment and interact with objects in a controlled way.
Our acquaintance, Billy, is currently undergoing Spanish language training to impress a potential new client from Spain. However, due to the lack of interactive elements in the video-based learning, he struggles to apply the learned phrases and expressions in real-life situations, which causes his motivation to decline, ultimately slowing down his language progression and confidence in communication.
In contrast, Jack, drawing from his prior experiences, opts for immersive Spanish courses where students interact with AI-driven characters, engaging in daily conversations and real-life scenarios, accelerating both language acquisition and cultural understanding. All that is powered by Jack’s extensive familiarity with Madrid, enriched by 360-degree tours during the course, shines during interactions with the client, ultimately earning his favor.
360-degree interactive tour of the solar system
In addition to incorporating all the previously mentioned video-based components individually into learning platforms, you can take advantage of a ready-made solution — a flexible video conferencing platform. It effortlessly integrates with various existing educational platforms and seamlessly fits into any standalone educational process. This enables content owners to easily organize and conduct lessons, webinars, seminars, and other educational activities.
The platform’s adaptability to tailor to the specific requirements of educational institutions permits customization of both the interface and functionality. This includes incorporating features for file sharing, lesson recording, creating group chats, utilizing interactive whiteboards, and integrating other educational tools.
Discover VCP in 1 minute
Created to make educational experiences easier and boost student engagement, our VCP solution is adaptable and perfect for private tutors as well as for big corporate training initiatives. Explore the video to discover the features and ideas that could be your winning elements or inspiration.
Video has steadily morphed from a source of entertainment into a reliable educational tool not only because of the sheer enjoyment of the features we’ve discussed earlier by students, but also thanks to the diverse advantages it offers to content creators and distributors.
Oxagile’s flexible webinar solution, initially intended to ensure reliable video conferencing for a learning management system (LMS) utilized in corporate training, became a comprehensive standalone webinar module, enriched with a complete array of fresh collaboration tools beneficial for both training and business needs. This was achieved through:
As a result, the customer acquired a standalone webinar module, which broadened their potential for revenue generation enabled by the white-label nature of the solution. Furthermore, video learning helped them successfully attract a larger student base and significantly improve their ranking among educational services.
Leveraging video-based learning solutions to enhance educational platforms or employee trainings goes beyond what we’ve shared here. At Oxagile, we have hands-on experience in enhancing existing solutions by organizing video content, syndicating it, customizing configurations to meet specific requirements for third-party educational platforms, as well as transforming regular videos into interactive educational content.
We have a 360-degree view of all video powers in the eLearning space and go the extra mile to bring this knowledge to life in real projects. Whether you’re already running your online platform or you’re a content owner with loads of content but feel a bit lost on how to transform it into a seamlessly functioning educational hub — we’re here to guide you on how video-based learning can help to expand your customer base and make training more effective and cost-efficient.