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Improving Healthcare with Big Data

To improve patient care while reducing costs, healthcare organizations must treat big data as a strategic asset that allows for better decision-making and performance. However, to rely on this asset, care providers need to adopt and master the software...
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7 Things That Can Make or Break Your Custom Telehealth Solution

Last time, we discussed the concept of telehealth and the ways it’s applied to achieve better, cost-effective patient outcomes in the United States. In this article, the spotlight is on the technical features of usable, future-proof telehealth solutions...
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Better Access, Lower Costs: American Telehealth On a Mission

Arguably the most notorious problems plaguing American healthcare in the recent decades are workforce shortage and skyrocketing costs. A recent AAMC study estimates a shortfall of between 14,900 and 35,600 primary care physicians by 2025. At the same...
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Involve Me and I Learn: 3 Areas That Are Serious About VR

While the first immersive multi-sensory device was patented in 1962, it took mainstream technology decades to catch up with the ambitious idea of immersing humans in realistic virtual environments. First picked up by the gaming industry, modern VR...
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Addressable TV: Niche Today, Mainstream Tomorrow, Part 2

In the previous post, our AdTech experts lifted the veil on what addressable is and on its promise to shape TV advertising, bringing tangible benefits for brands, publishers, and viewers. Now, let’s have a look at the barriers that stand in the way of...
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Addressable TV: Niche Today, Mainstream Tomorrow, Part 1

Digitization has enabled TV companies to innovate their offerings, providing audiences with higher-quality, more personal content. Viewers can now watch what they want and when they want on nearly every device and screen. It’s no surprise that...
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Top-Notch Video Streaming in Your Unity Mobile App

Today's audiences are increasingly seeking better options for more immersive entertainment experiences. By providing this kind of viewer involvement, VR and AR are quickly becoming one of the hottest technologies of the decade, with the projected revenues...
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Programmatic Direct: Drivers and Challenges

Direct ad buying has been there since the dawn of the advertising industry. Yet, in the digital age, it’s having a hard time keeping up with the coming of programmatic, which in the minds of many publishers and brands is still reduced to real-time...
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