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Discover New Revenue Streams with an Ideal Football App

With 3.5 billion global fans, football is doubtlessly the most popular sport worldwide. And great viewership means many dollars in play: football generates $28 billion in global revenue each year. But what can marketers do to increase this already high number...

Let Technology Take Care of Your Online Business Reputation

Reputation management is broadly defined as the efforts to influence and control a company’s or an individual’s reputation. Previously confined to PR, the term has evolved to refer first and foremost to online strategy and includes, to various...

6 Ways to Use Video for Better Employee Engagement

Committed employees are the greatest asset a company can have. At the same time, a disengaged workforce is a drain on time and resources. In this situation, employee engagement becomes a prerequisite for increased productivity and high profits. When...

Read This Before You Decide to Build or Buy an OVP, Part 1

Video marketing is set to transform the digital landscape and change the way people consume content. Given this, an online video platform (OVP) is becoming an increasingly effective tool for reaching new audiences. If you consider employing such a...

Leverage These MarTech Trends to One-Up the Competition

With everyone vying for consumer attention, it’s vital to keep a close eye on advances in business and technology. And, as savvy marketers know, whatever your strategies are, there is always room for improvement. Let's discuss some of the...

Machine Learning, the Hero Adtech Needs

Dentsu Aegis Network predicts that in 2018 digital will be the top media in terms of global advertising spend, taking over television for the first time. Digital is the future of advertising, no doubt about it, but it comes at the cost of new specific issues...