The power of OTT platforms encouraged by the recent global pandemic and digital customization trend have uncovered the potential of on-demand TV app development for video content providers. The need to expand the customer coverage and broaden business perspectives induce companies to build their applications on new promising platforms with greater audience outreach. Here is why Tizen OS is one of the go-to options to scale up your video streaming business and diversify service offerings.

Samsung smart TV app development: Explaining Tizen OS

For over a decade Samsung Smart TV has dominated the OTT streaming market with a 29.5% share by revenue in 2021. The secret to its long-term success lies in leveraging Tizen operating system which gained worldwide acclaim since its launch in 2011. Over the recent years, Tizen OS has rightly won the status of the top TV airing operating system, reaching 12.7% of the market share by platform and now streaming for millions of users around the world.

TizenOS market share

Smart TV streaming device market share worldwide by platform
Source: Statista

Developed by Samsung Electronics on the basis of Linux, Tizen OS is an open-source platform that attracts developers and contributors from all over the globe and thus enjoys bright prospects of growing into one of the most powerful and used smart TV OSs.

Samsung Tizen TV App Development Key Points

Among the variety of TV app development platforms, Tizen stands out due to its broad device compatibility, simple and intuitive design, and high performance. Let’s take a deeper look into each of the Tizen OS distinctive features.

Powered Devices

The concept of connecting all of the user devices into a single coherent digital ecosystem was translated into 4 device support models, namely TV, IoT, Mobile, and Wearable. In fact, there’s no restriction to the range and type of devices Tizen can operate on, making the OS even more promising. Tizen TV profile opens up broad options to build apps for Samsung Smart TVs. In the IoT mode, the operating system supports Headed and Headless binaries and other IoT Linux-based devices. Tizen Wearable allows to develop apps for a variety of rotary small-screen devices. The fourth profile specializes in mobile app development and ensures top-notch experience both for users and developers.

Powered Devices

Devices compatible with Tizen OS

UI and Design

Tizen OS design principles are based on simplicity, intuitiveness, and spaciousness that result in a harmonious TV application look. The platform’s open-source nature enables its limitless customization and personalization for the benefit of both parties. The most recent Tizen 3.0 version opens up broader functionality and better graphics due to Wayland computer protocol.


Samsung Smart TV unmatched user experience starts from creating the appropriate lean-back environment. Before building TV apps, developers are required to take into account viewing distance, written content legibility, remote control use simplicity, and ease of sign-in/out process for multiple users within a single household. To make navigation effortless, Tizen points out that the Focus which identifies user location on the screen should be quickly recognizable, and its movement options have to be predictable while screen transitions cut down to a minimum. Voice Touch is another feature targeted at enhancing customer lean-back experience by incorporating touchless TV app navigation via voice commands recognized by remote control.

Tizen design

Tizen OS design


Another significant point to turn to Tizen TV development is its scalability and impressive performance figures. High TV app productivity is ensured by several APIs such as .NET Standard API, TizenFX, and Xamarin. Forms that expand apps’ functionality and reduce fragmentation, while the Samsung Smart View SDK, allow to stream multimedia content from mobile devices to Samsung Smart TVs. Tizen works on HTML5 and C# coding languages, that help reduce the app-building cycle and cut launch costs.

Third-Party OS and Device Compatibility

Developed by Samsung, Tizen OS works perfectly with the whole spectrum of its devices but it doesn’t mean that it won’t be able to support other devices in the future since the platform is constantly evolving. The “connect everything” motto is translated into seamless integration with an array of digital devices of all kinds to provide users with an exceptional TV app experience. Besides, Tizen-based applications operate successfully on Android, expanding apps’ audience outreach and improving Tizen cross-platform integration.

Clear App Submission Process

The app submission process is a crucial step in TV app development that can be completed just within a few simple steps in Tizen OS ecosystem. Make sure to follow the Distribution Guide and prepare the image that will represent the application using the information in the Tizen Widget Checklist which is also a guide on Tizen Samsung TV licensing. Before the launch, it’s important to ensure compliance with the Samsung packaging requirements and to go through the certification process. After that, the widget pack can be submitted to the Samsung Apps TV Seller Office.

How to Pick a Reliable Samsung Tizen TV App Development Vendor

One of the key steps on the way to successful TV app-building is the choice of a solid Tizen developer. Though the selection process might be a tough one, choose a vendor who has:

Strong Portfolio

Searching for a high-profile vendor to develop a Tizen TV app, take a closer look at the case studies pack. The list of partners, successfully implemented projects, their backgrounds, and challenges met along the way will help you understand the way the developer company approaches issues. Apart from that, a strong portfolio provides a comprehensive idea of the vendor’s high-level expertise which is essential for any customer looking for a partner to rely on.

Developing Tizen TV Apps for Samsung Smart TV

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Let’s discuss the opportunities of Tizen app development for your business.

Flexible Approach

Avoid developer vendors who are attracted to the one-size-fits-all approach. The idea of custom app development is to stand out from the rest of the companies, being innovative and recognizable so why settle for less. Partner up with a company that thinks out of the box and perceives each project as a unique piece of work.

Wrapping Up

Looking for ways of boosting your business growth and taking it to a new level, consider building your digital products with Tizen. Developing apps for Samsung Smart TV via its open-source OS is an option for companies that are targeted at continuous growth and improvement by reaching new audiences, uncovering niches, and expanding service offerings via exploring new platform opportunities.