January 23, 2010

Most users do not scroll… or they do, nevertheless

According to the research conducted by Jakob Nielsen, a famous usability consultant helping thousands of web developers all over the world, only 23% of users scroll web pages visiting a site for the first time.

It means that 77% of users will not scroll web pages; they will look through only the upper part of websites.

These data indicate how it is important to show the most significant information on the visible part of a web page.

Nevertheless it does not mean that you should put excessive amount of information in the website header.

Basecamp shows how excellently can be used space of the main web page. It contains a great screenshot, subtitle, proposals, call to action, list of customers and video at the top of the site (height = 768 pixels).

So, those who working at web application development and custom programming services should put only key data on the home page:

  1. A site name.
  2. Your unique value proposition.
  3. Navigation or links to the most important pages.

However, user habits change constantly. Recent studies show that in some situations users are ready to scroll to the bottom of the page with pleasure. Also web development companies should take into account a great variety of displays with high resolution.

Read also:
Automated Regression Testing Made Easy with CasperJS


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