Mobile and Connected TV Apps for a Spirituality OTT Platform

Shaping the project scope

The app’s potential for end users

Enabling SVOD services through a streaming app tailored for yoga and spirituality enthusiasts, boasting a vibrant community of over 40,000 active users.

Value for the client’s multi-screen ecosystem

All-encompassing mobile development, redesign, and feature enhancement for the Android and Amazon Fire TV apps that form an integral part of a self-development video service.

Partnering towards the client’s success

Upon joining the project, our task was to overhaul the existing Android mobile and Fire TV apps. Without delay, we delved into the platform specifics: these apps cater to yoga enthusiasts, offering them the ability to search and watch thematic videos. Our client had three key goals in mind:

Attracting new subscribers

The introduction of new features will distinguish them in the market and attract a wave of newcomers to their platform.

Revamping the UX

The addition of new functionality will enhance the user experience on their VOD platform.

Fast time-to-market

Broaden their application ecosystem with mobile and Android TV apps within the shortest possible time.

Delivering outstanding UI and usability features

Streamlining registration and payment workflows for simplicity and security

Implementing an onboarding feature to accommodate special registration scenarios

Facilitating user interaction through comment networking

Providing seamless offline video playback functionality

Maintaining audio playback even when the device screen is off

Offering flexible interface theme customization options

Achieving high quality and quick releases through test automation

Ensuring a bug-free and exceptional user experience in the shortest possible time was among the primary goals of our clients. We illustrated that integrating test automation could significantly improve the project’s quality and expedite the release of features.

To guarantee consistent feature deployments without sacrificing quality, Oxagile implemented comprehensive automated testing for both solutions, encompassing functional, UI, and integration tests.

Industry

Media & Telcos, Sports and Fitness

Delivery Model

SLA-driven task backlog delivery (TM-based)

Domain

Online Video

Effort and Duration

6 months, 30 man-months

Technologies

Java, Mobile, Groovy, Gradle, Selenium, Appium, Android, Amazon Fire TV