Custom OTT Development

Since our inception in 2005, we have accumulated profound expertise in a variety of video-related domains, including OTT (both live streaming and on-demand), IPTV, mobile video, VR and 360° video, as well as gaming consoles, STBs, and smart TV platforms.

Our сustom OTT platform development know-how was instrumental in helping global brands envision, design, and deliver innovative video solutions. We’ve had the privilege of working with clients such as Vodafone, Telecom Argentina, and Discovery Communications to build cutting-edge OTT solutions from scratch, as well as retool existing systems to enhance them in terms of UX, content protection and security, multi-screen support, monetization options, and more. Now we can do the same for you.

Our OTT Development Offering

Whether you are an established player in need of video platform-related services, or a start-up trying to push the envelope building the next big thing in online video, we are here to help.

Tap into our OTT expertise to customize an existing OTT solution, or build a next-gen video management platform from scratch for ultimate customizability and control, as well as full IP rights ownership. We provide custom OTT development services for:

  • Platform Vendors
  • MVPDs and MSOs
  • Content Owners
  • Education Providers
  • Telecoms
  • Broadcasters

Whatever your OTT development needs are, we will help you build a superior online video solution designed to engage your audiences, increase revenues, and ensure a high ROI. Contact us now, and a video technology expert will get back with you as soon as possible.

Custom OTT Solution Development Expertise

Are you relying on an existing video platform or media streaming server? If so, we would be happy to provide professional custom development services to further enhance your platform of choice and increase its business value.

We partner with and support all major players on the market, including but not limited to:

Take Your Video Platform to the Next Level

We specialize in providing OTT platform customization, extension, and integration services in a variety of areas to help you achieve your business goals and get the most out of your investment:

UX and UI Development

Leverage our skills to build highly usable, professional-looking UIs for a variety of screens and devices. We cover responsive web, mobile, connected TVs, set-top boxes (such as Apple TVs and streaming sticks), and more.

Encoding and Transcoding

We are experts in industry-standard encoding and transcoding tools and tech stacks designed to ensure your video is delivered in the right format. FFmpeg,, Amazon Elastic Transcoder — we know the drill.

Payment and Billing

Use our domain know-how to implement complex business logic around various payment models. Think subscription-based, transactional, or ad-supported video offerings, coupon and discount functionality, and more.

Advertising and Monetization

Ensure a steady cash flow via advanced video advertising and monetization capabilities. From server­side ad insertion (SSAI) to third-party integrations with providers such as FreeWheel or DoubleClick — we got your back.

Content Protection and Security

Make sure your premium multimedia content is 100% safe. We are experts in integrating content encryption and studio-approved digital rights management solutions such as PlayReady, Widevine, and FairPlay.

Advanced User Management

Implement advanced user and group management features to ensure the right people have access to the right content. Bolster customer relationships and increase user loyalty with powerful CRM and customer care capabilities.

Enhanced Video Delivery

Ensure smooth video delivery to customers around the world, on any device. Let us worry about cloud deployments, CDN integration, and the right media streaming standard such as HLS, MPEG-DASH, or RTMP.

BI & Analytics

Use our Big Data and Business Intelligence know-how to develop state-of-the-art video analytics or integrate with market leaders like comScore, Nielsen, and Rentrak. Use data-driven insights into user behaviors to make informed decisions and one-up the competition.

Second Screen

Take user engagement up a notch with captivating second-screen experiences that augment real-time viewing with interactive polls, games, stats, and trivia. Let viewers share excitement with friends or broadcast their thoughts and opinions via social networks and messengers.

Build a Cutting-Edge OTT Solution From the Ground Up

If you need to build a unique OTT platform from scratch, look no further. Oxagile’s online video solution development team has over a decade of experience in the business field as well as related domains such as AdTech, e-Learning, and Big Data. We provide end-to-end OTT development services and will support you throughout the project every step of the way:

  • Utilize our software architecturing knowledge to determine the best way to create your OTT platform in terms of performance, scalability, and maintainability.
  • Leverage our frontend talent and UX development expertise to build stunning user experiences on every device and resolution — from iOS- and Android-based smartphones to STBs and gaming consoles.
  • Use the power of our backend specialists to build robust APIs, security, or user management features. Whether it’s Java, .NET, PHP, or Ruby — we have the know-how and a winning “can-do” attitude to help you succeed no matter how challenging the requirements are.
  • Ensure superior product quality with our dedicated manual testing and QA automation services. Test complex business logic, increase test coverage, and reduce time to market by automating your QA efforts.

Content DNA Platform

Revamp video analysis with our custom Content DNA Platform. Unlike conventional frame-level DL approaches, our revolutionary solution leverages human-like machine learning to detect content anomalies, adapt ads to video scenes, automate sports highlights generation, and personalize content suggestions.

Explore Our Video-Related Know-Hows to Grow Your OTT Business

We bring to the table the expertise you need to outperform the competition.


MAM orchestration

Automate complex workflows throughout your entire media management lifecycle — from bulk ingestion and transcoding to OTT fulfillment and playout. Easily manage and control MAM-related operations from a single hub.

Video Analysis

Real-time video analysis

Tap into our cutting-edge deep learning expertise to boost video processing capabilities. Leverage extended metadata generation, automated media content QC and compliance, semantics-driven ad placement, and more.


Performance QA

Ensure a stellar QoE for your high-demand OTT platform. We perform rigorous load and spike testing on a variety of bandwidths to make sure your solution confidently supports millions of concurrent users.


AR, VR, and 360° video

Captivate users with highly immersive AR and VR video content. Put viewers at the center of action with top-quality 360° live video streaming to boost engagement and generate new revenue streams.

Why Choose Us for Custom Video Solution Development

Proven domain expertise

We have built several custom OTT solutions from scratch and are experts in customization and enhancement of 30+ market-leading video platforms and streaming servers.

Mature, low-risk process

We have a well-defined yet flexible Scrum process in place to ensure even a major undertaking like building a brand-new OTT platform can be carried out in a predictable, low-risk manner — without sacrificing speed of development or time to market.

Trusted by global brands

Throughout the years, we have helped industry leaders such as Vodafone and Discovery Communications to create state-of-the-art video solutions designed to take the market by storm. Capitalize on our OTT expertise to leave the competition in the dust.

Our Video Technology Stack

Encoding and Transcoding

FFmpeg • Zencoder • Harmonic • Envivio

Payment and Billing

Adyen • Stripe • Braintree • Cleeng • Vindicia


Google Widevine • Microsoft PlayReady • Apple FairPlay • Marlin • Verimatrix


Akamai • Amazon CloudFront • Limelight Networks • Level 3


comScore • Omni­ture • Nielsen • Conviva • YOUBORA • Sisense • Akamai • Google

Ad Networks

DoubleClick • YuMe • SpotX • Tremor Video • LiveRail • • FreeWheel

Let's Talk Business

We are here to help you with your online video development needs. Let’s connect and turn your big idea into reality!