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Addressable TV: Niche Today, Mainstream Tomorrow, Part 1

Digitization has enabled TV companies to innovate their offerings, providing audiences with higher-quality, more personal content. Viewers can now watch what they want and when they want on nearly every device and screen. It’s no surprise that...
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Top-Notch Video Streaming in Your Unity Mobile App

Today's audiences are increasingly seeking better options for more immersive entertainment experiences. By providing this kind of viewer involvement, VR and AR are quickly becoming one of the hottest technologies of the decade, with the projected revenues...
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Programmatic Direct: Drivers and Challenges

Direct ad buying has been there since the dawn of the advertising industry. Yet, in the digital age, it’s having a hard time keeping up with the coming of programmatic, which in the minds of many publishers and brands is still reduced to real-time...
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Virtual and Augmented Reality to Disrupt Banking and Finance

Goldman Sachs Group believes that virtual and augmented reality will make up an $80 billion market by 2025. Until then, we will be seeing steady adoption as the technology evolves and gives birth to a new market of business and consumer applications. ...
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Real Time 360 Experience Becomes Affordable!

Challenge Oxagile has been at the forefront of the Virtual Reality revolution ever since YouTube added support for VR videos in early 2015. Since then, our R&D team has been closely engaged with 360 VR video capturing, processing, distribution, and...
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Scrum vs Waterfall: A Services Marketplace Case Study

This is the 2nd article in our scrum vs. waterfall series — where we analyze how each methodology affects the various aspects of software development through illustrative case studies built upon our very own experience with startups. In our last article...
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Scrum vs Waterfall: What Methodology Is Best for Your Startup?

After discussing both scrum projects and the waterfall software development model here on our blog, we’ve been noticing startup clients coming to us not knowing what methodology best aligns with their unique projects. Understanding the fundamentals of...
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Automated Regression Testing Made Easy with CasperJS

One hot topic in today’s web test automation is regression testing. A regression is a bug introduced into a system after certain changes have been made. These changes can include patching, new functionality development, integration of...
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