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Our client’s profile in all its glory
Broadcaster owning the seas of content
And spreading it far and wide across linear and digital, including web, mobile, STB, FAST, VoD, and Linear TV.
A hot mess of tangled systems
The client’s content distribution game is like Minotaur’s Labyrinth, filled with a maze of old-school and new-gen products from different vendors.
Impressive geographic footprint
The customer’s broadcast range is on point, reaching over a dozen location spots around the world.
The client’s aspirations for the near future
Drive
their revenue to new heights by harnessing the power of cross-platform ad technology and strategic operational upgrades
Unlock
the full monetization potential of their content available for reaching either traditional or digital channels
Intertwine
the art of advertising tech with every facet of the existing content distribution system, ensuring that all elements are in harmony
Unveiling the nexus of fulfillment: A dream transcended?
Though it might seem like a mere dream, there is a solution that succeeds in making it a reality. We’re talking about the concept of a self-service advertising and management platform that not only simplifies the tedious tasks of ad campaign sales and reporting but also lends a helping hand to the client’s in-house ad operations, analytics, and financial teams, speeding up their daily routine.
This is precisely what our client anticipated from the tech assistance provided by our team at Oxagile.
Essential solution details: What truly matters to our client?
Reliable and effortless support for direct ad sales
Programmatic ad campaigns run like a symphony
Unsold ad spaces are managed with utmost efficiency
Multi-currency payment processing without a hitch
Accurate ad inventory and impression forecasting
Premium inventory optimization technique included
Are these aspirations resonating with you?
We possess the expertise to transform them into action. Let’s synchronize and delve into your advertising project concepts, ensuring we address any lingering queries promptly. Allow us to engage in a conversation and bring your ideas to life.
Turning dreams into reality: The course of the project
The first steps on our part
Meticulously reviewing all software elements of the content distribution system
Seamlessly syncing linear and digital channels to ensure a unified viewer experience
Scanning all data sources to create a cohesive ecosystem with ideally placed system elements
Route plan to elevate the client’s business
Winning campaigns
Configuring the advanced ad campaign setup
Blend of offline and online
Synchronizing TV ads with online promotions for bigger profit
Best media selection
Optimizing the media channel mix to maximize the client’s reach
Interactive reporting
Automating data processing, analysis, and visualization for better decisions
The path of progress: Where are we now?
As we are currently navigating through the project, Oxagile’s team is crafting a cross-platform self-service ad portal that would empower our client with all the tools they need to raise their income from content monetization. Thanks to the careful selection of proper ad technology and operational approaches, we’re paving the way for the client’s growth.
