Large content distributor and broadcaster
They required specialized UI/UX proficiency to develop a custom multi-screen OTT app
Platform-specific and intuitive interfaces for end viewers
Covering various platforms — web, Android TV, mobile — posed a multifaceted test. We prioritized TV interfaces, gradually expanding to ensure a seamless UX across all devices.
Adapting to right-to-left reading, censoring imagery, and positioning UI elements like logos and buttons demanded precise attention to detail and the cultural sensitivity of the market.
These are the key pillars of our successful UI/UX best practices for OTT platforms. We strive to define a win-win synergy among these factors.
Platforms We’re sharing our proficiency in design guidelines for multiple platforms, including Smart TVs, set-top boxes, web, mobile, and tablet apps. Oxagile creates eye-catching app designs for users, also considering the intricacies of publishing them for each corresponding platform.
Audience When assessing content distribution strategies, we conduct a target audience analysis, specifically identifying demographic information, behavioral, geographic, psychographic, and more complex data that may be important to the business. In this way, we ensure that interfaces are viable for target regions.
Business We ensure that platform-specific nuances and potential align with business objectives by revisiting requirements, which may encompass budgetary constraints and considerations for fast time-to-market.
Device With nearly 20 years of experience in OTT streaming, we have worked with almost all device versions, allowing us to develop UI/UX best practices that cater to the characteristics of every screen.
Discover appealing designs and intuitive user experiences crafted to captivate viewers across various TVs, be they Samsung, LG, or others. From seamless navigation to engaging content displays, we enhanced the digital entertainment experience on big screens.
Our portfolio features responsive layouts for movie pages, recommendation lists, and engaging content viewing experiences on the web. Through intuitive interfaces and seamless flows, we deliver a user-friendly media streaming experience with every click.
Step into our mobile user interfaces, where single pages, personalized recommendations, and TV series take center stage. Explore seamless navigation, captivating visuals, and personalized content experiences designed to delight users on the go.
Challenged to streamline the performance of the subscription-based VoD solution for Arabic-speaking audiences, we helped the content distributor enhance their in-house development processes, boosting solution performance and optimizing total cost of ownership (TCO).
