NextGen TV Solutions Development for TV Broadcasters

Linear TV faces OTT competition

In an era increasingly dominated by OTT (over-the-top) streaming services, linear TV faces the challenge of remaining relevant and maintaining audience engagement. Designing evolution tactics may be crucial for linear TV networks to adapt and thrive amidst the shifting media landscape.

TV broadcasters’ perspectives on the domain priorities

Without interactivity, winning viewers is harder

“As broadcasters, we must embrace these consumer demands on their terms — through enhanced interactivity. We need a brand-new video transmission standard that would not only bring superior signal quality like 4K but also enable the same level of viewer engagement as OTT streaming services.”

Monetization suffers under current linear TV tech limits

“Compared to the flexibility of OTT platforms, our advertising capabilities are limited — and it’s costing us potential revenue. We’d like to explore monetization through interface display ads or pre-roll formats, but the constraints of the current ATSC 1.0 standard make implementation challenging.”

The future of OTT-like TV broadcasts has arrived with NextGen TV Hub

The evolution of the ATSC 3.0 video transmission standard has introduced new technological capabilities for delivering interactive viewing experiences, new TV advertising options, heralding the advent of next-generation television.
ATSC

Breathe life into linear broadcasting with NextGen TV

Broadcaster app customization

Tailoring the framework’s tech capabilities to fit the unique content strategy of each TV network and their affiliates.

Integration with broadcaster’s infrastructure

Seamlessly integrating RUN3TV-based apps with existing broadcasting systems and technologies for smooth deployment.

Explore our OTT, OTA, and Run3TV expertise

We’ll help you grow your audience with NextGen TV — where interactive front-end design meets viewer loyalty.

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Lead the way in NextGen TV adoption

Unlock extra revenue through next-level TV advertising strategies

Expand your monetization potential by integrating OTT-like advertising techniques into your NextGen TV experience. With our OTT and AdTech expertise at hand, we can help you implement ad solutions into NextGen TV broadcaster apps that not only drive revenue but also align seamlessly with the overall user experience.

With our support, you can:

Incorporate high-impact pre-roll ads into on-demand content streams
Deploy contextual display ads within the UI to maintain relevance and viewer interest
Integrate AdTech features with any ad server or your ad ecosystem

nextgen tv

Your brand, your identity — seamlessly integrated

Worried about preserving your brand identity while delivering a unified viewing experience? We get it. The balance between unique user experience and network/affiliate branding is a real challenge — and we offer smart, win-win solutions:

Seamless integration: Broadcast both local and network content within a single, cohesive app
Brand ownership: Deliver content in a way that fully reflects your brand and airtime control
Consistent yet distinct: Maintain a unified UX/UI across properties while preserving individual channel presence

Seeing is believing — experience NextGen TV in action

Words don’t do justice. Request a live demo to explore the front-end RUN3TV-based broadcasting experiences for NextGen TV that drive engagement, interactivity, keeping network and affiliates brand identity unique.

Adopting NextGen TV for Broadcasters