A full-fledged provider of adtech software development services, Oxagile has compiled a list of New York-based adtech companies worth watching. The adtech sphere is booming right now as almost 356 billion US dollars were spent on digital advertising in 2020 in the USA, and this number is projected to reach staggering 460 billion US dollars by 2024.

As many new adtech players are entering the market, you might have difficulties in choosing the right partner to work with. When compiling the list, we took into account such aspects as high-profile partnerships, innovations, revenue, funding, and recognition.

The research is underpinned by our decade-long experience in adtech that manifests in dozens of projects around yield maximization, ad platform enhancement, ad buying and selling optimization, reputation management, and more. If you want to learn more about Oxagile and our services, you can contact us at any time.

And now let’s delve deeper into who’s worth considering.

1. Oxagile
A regular member on the Inc. 5000 list, Oxagile is a provider of full-fledged adtech software development services with decade-long experience under its belt. Among the company’s clients are adtech vendors, broadcasters, and publishers. Oxagile’s core expertise includes:

  • Audience and ad targeting
  • Programmatic advertising
  • Ad measurement
  • Yield optimization
  • CTV and addressable TV
  • Ad fraud prevention

The firm uses cutting-edge tech and cross-domain expertise to address specific business challenges, including ad personalization, ad inventory management, and ROAS maximization.

2. GroundTruth
A leading location-based marketing and adtech company with US$ 18 million in Crunchbase funding, GroundTruth offers a range of geo-contextual omnichannel products and services that help brands, agencies, small businesses, and non-profit organizations reach consumers in the right place and at the right time through:

  • Location audience targeting: finding potential customers based on their real-time location and location history — even within a specified timeframe and including spots like your brand office or a competitor store
  • Behavioral audience targeting: building comprehensive audience profiles based on visitation behaviors, consumer lifestyle, interests, and demographic information
  • Custom audience targeting: creating tailored segments based on visitat data, behavioral attributes, demographic details, purchase information, and more

With the logo “Delivering trust and transparency to the markets of tomorrow” and trusted by top-notch brands like IPG, Brave, and Nexstar Media Group, this New York-based adtech company brings financial exchange technology to advertising.

Its proprietary platform enables advertisers to trade inventory to other advertisers and brands at a premium price similar. Contracts negotiation, purchasing, management, reconciliation — all this is performed automatically, which reduces manual processes and discrepancies.

The solution provides rock-solid security, unmatched efficiency, and transparency across all transactions — no matter the scale or complexity. Moreover, by sparing the need to look for third-party intermediaries, NYIAX allows slashing friction and fees, while boosting ROI.

4. TripleLift
The most innovative TV advertising company in 2021 by AdExchanger, TripleLift reinvents ad placement at the intersection of creative, media, and data. Namely, the company creates native ads that automatically match the content environment of publisher websites.

Their real-time bidding marketplace serves the world’s top publishers, streaming companies, brands, and demand-side platforms — with over 1 billion premium impressions and more than 1 trillion ad transactions monthly.

Moreover, the company leverages its in-house computer vision tool to detect elements like faces, objects, and text areas — to automatically edit the image format and adapt the ad to different devices.

5. Smartly.io
An expert in social advertising, the company provides a cutting-edge platform that combines media buying, creative, and data to automate every step of digital advertising. With 2.5B€ in ad spend, Smartly.io maximizes performance and unlocks creativity for over 650 global brands such as Uber, TechStyle, and eBay.

The company’s combination of media buying and creative automation spares marketers the need for manual operations, helping to focus on what matters most. Smartly.io’s proprietary tools enable advanced personalization and scalability across social channels, which drives considerable ROAS maximization.

Moreover, Smartly.io leverages predictive algorithms to automatically optimize creatives, targeting, bidding, and budgets.

6. Sonobi
One of the top ad tech companies NYC, Sonobi strives to convert traditional impression-based advertising to individual-based advertising. Its proprietary JetStream platform unites comScore’s top 250 premium media properties and Fortune 500 advertisers, empowering publishers and marketers to collaborate directly.

To automate campaign serving across channels and enable superior addressable communication plans for consumers, the company also provides:

  • Yield optimization
  • Auction environment for third-party ad networks
  • Self-service platform for real-time bidding

7. Genesis Media
Genesis Media is famous for its advanced server-side platform that connects user behavior, content analytics, and programmatic advertising. Such a mix enables publishers to easily create and sell video inventory.

Namely, the platform collects and thoroughly analyzes data on how users consume and interact with content. Then, these insights are smartly used to deliver viewable video ad experiences that are best suited for specific pages and particulate devices. And programmatic technology drives the conversion of high-quality inventory into private marketplaces, which means direct deals that benefit both buyers and sellers.

Headquartered in New York, the company has offices in major US cities, including Los Angeles, Chicago, San Francisco, Denver, Seattle, and Detroit.

8. Innovid
This is an independent CTV advertising and measurement platform that empowers the world’s largest brands to effortlessly engage audiences and reach the right people with the right message through interactive ad serving and dynamic creative optimization.

Scaled ad serving, data-fueled personalization, advanced measurement — the platform delivers this and even more, while ensuring data transparency and ownership.

Honda, Mondelez, Whirlpool, and other corporations rely on the Innovid’s solution to attract new customers via personalized stories — across devices.

9. Cadent
One of the best ad tech companies NYC, Cadent’s goal is to drive the evolution of TV brand advertising. Its largest independent adtech platform brings 90 million households into view — via cable, satellite, telco, CTV, and digital addressable video inventory. This way, Cadent helps worldwide brands easily tackle the fragmentation problem to expand their viewership.

The company aims to create a fully brand-safe environment for audiences in which brands can increase efficiencies, optimize their efforts, and reduce waste. Cadent’s enterprise-grade analytics tools reinvent the way brands measure the impact of their campaigns, including aspects like ROAS, penetration lift, share shift, web traffic, and foot traffic.

10. MediaOcean
Part of the Vista Equity Partners portfolio, Mediaocean employs 1,200 people across 20 offices globally. Its mission-critical platform for omnichannel advertising processes $150 billion in annual media spend, connecting brands, agencies, media, technology, and data.

The adtech leader according to 2021 Gartner® Magic Quadrant™, Mediaocean makes the most of AI and machine learning to help brands revamp campaign management — from planning and selling to payments and analysis. Among the company’s clients are Lumina, Spectra, and Ignitia.


Ready-made adtech platforms are a great way to tackle certain tasks and launch particular ad campaigns. However, if you have more specific business needs and more complicated business challenges, you might need a custom solution. Experts in adtech with decade-long experience, Oxagile is here to build an adtech platform from the ground up or enhance your existing solution.