Media Streaming App Tailored for Roku

• The client had already licensed Bitmovin Player for other platforms and wanted to maintain consistency by implementing it on Roku as well.
• Bitmovin functions on Roku as a wrapper over the native Roku player and does not provide its own controls, but it adds value through integrated tracking.
• To improve user experience beyond the native Roku player UI, we developed a fully custom player controller on top of Bitmovin. This included intuitive navigation, refined design, and custom behavior logic — such as scrubbing, playback controls, and directional key handling — while fully complying with Roku certification guidelines.

We integrated three key analytics systems crucial for the client’s ecosystem:

• Amplitude: Since there is no Roku SDK, we built the integration from scratch, including event handling and data transmission.
• Google Analytics 4 (GA4): Implemented with all standard tracking events as required.
• Telemetry: The client’s proprietary analytics platform that tracks streaming behavior to enable accurate revenue sharing with artists based on actual user engagement.

• Enabled users to log into multiple devices but restricted active streaming to one device at a time.
• When playback starts on a second device, the stream on the first device is automatically paused, with an appropriate notification to the user.
• This is managed via background heartbeat signals sent to the backend every 10—15 seconds, ensuring reliable enforcement of concurrency rules across platforms.